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The food industry and self-regulation: Standards to promote success and to avoid public health failures

Author

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  • Sharma, L.L.
  • Teret, S.P.
  • Brownell, K.D.

Abstract

Threatened by possible government regulation and critical public opinion, industries often undertake self-regulatory actions, issue statements of concern for public welfare, and assert that self-regulation is sufficient to protect the public. The food industry has made highly visible pledges to curtail children's food marketing, sell fewer unhealthy products in schools, and label foods in responsible ways. Ceding regulation to industry carries opportunities but is highly risky. In some industries (e.g., tobacco), self-regulation has been an abject failure, but in others (e.g., forestry and marine fisheries), it has been more successful. We examined food industry self-regulation in the context of other self-regulatory successes and failures and defined 8 standards that should be met if self-regulation is to be effective.

Suggested Citation

  • Sharma, L.L. & Teret, S.P. & Brownell, K.D., 2010. "The food industry and self-regulation: Standards to promote success and to avoid public health failures," American Journal of Public Health, American Public Health Association, vol. 100(2), pages 240-246.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2009.160960_6
    DOI: 10.2105/AJPH.2009.160960
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    Cited by:

    1. Hui Sun & Dan Xu & Lu Wang & Kai Wang, 2023. "How Does Public Opinion Influence Production Safety within Small and Medium Enterprises in the Sustainability Context?," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
    2. Mockshell, Jonathan & Asante-Addo, Collins & Andam, Kwaw S. & Asante, Felix A., 2021. "Transitioning to nutrition-sensitive food environments: Triple sector strategies to reduce the triple burden of malnutrition," 2021 Conference, August 17-31, 2021, Virtual 315410, International Association of Agricultural Economists.
    3. Rosemary J. Avery & Aerin Brown & Alan Mathios, 2022. "Does industry self‐regulation work to protect consumers? An evaluation of the children's food and beverage advertising initiative," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 536-564, June.
    4. Anne Mook & Christine Overdevest, 2021. "What drives market construction for fair trade, organic, and GlobalGAP certification in the global citrus value chain? Evidence at the importer level in the Netherlands and the United States," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 2996-3008, November.
    5. Zorbas, Christina & Resnick, Danielle & Jones, Eleanor & Suri, Shoba & Iruhiriye, Elyse & Headey, Derek D. & Martin, Will & Vos, Rob & Arndt, Channing & Menon, Purnima, 2024. "From promises to action: Analyzing global commitments on food security and diets since 2015," IFPRI discussion papers 2238, International Food Policy Research Institute (IFPRI).
    6. Panjwani, Clare & Caraher, Martin, 2014. "The Public Health Responsibility Deal: Brokering a deal for public health, but on whose terms?," Health Policy, Elsevier, vol. 114(2), pages 163-173.
    7. Emma J. Kuhn & G. Stewart Walker & Harriet Whiley & Jackie Wright & Kirstin E. Ross, 2021. "Overview of Current Practices in the Methamphetamine Testing and Decontamination Industry: An Australian Case Study," IJERPH, MDPI, vol. 18(17), pages 1-11, August.
    8. Scott, C. & Hawkins, B. & Knai, C., 2017. "Food and beverage product reformulation as a corporate political strategy," Social Science & Medicine, Elsevier, vol. 172(C), pages 37-45.
    9. Angela Chang & Peter J. Schulz & Tony Schirato & Brian J. Hall, 2018. "Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity," IJERPH, MDPI, vol. 15(1), pages 1-15, January.
    10. Béné, Christophe, 2022. "Why the Great Food Transformation may not happen – A deep-dive into our food systems’ political economy, controversies and politics of evidence," World Development, Elsevier, vol. 154(C).
    11. Kacper Wróbel & Anna Justyna Milewska & Michał Marczak & Remigiusz Kozłowski, 2022. "Assessment of the Impact of Scientific Reports Published by EFSA and GIS on Functional Foods Newly Placed on the Market in Poland," IJERPH, MDPI, vol. 19(7), pages 1-56, March.
    12. Iizuka, Michiko & Ikeda, Yoko, 2021. "Regulation and innovation under the 4th industrial revolution: The case of a healthcare robot, HAL by Cyberdyne," Technovation, Elsevier, vol. 108(C).
    13. Cairns, Georgina & Macdonald, Laura, 2016. "Stakeholder insights on the planning and development of an independent benchmark standard for responsible food marketing," Evaluation and Program Planning, Elsevier, vol. 56(C), pages 109-120.
    14. Kraak, Vivica I. & Swinburn, Boyd & Lawrence, Mark & Harrison, Paul, 2014. "A Q methodology study of stakeholders’ views about accountability for promoting healthy food environments in England through the Responsibility Deal Food Network," Food Policy, Elsevier, vol. 49(P1), pages 207-218.
    15. Julie V. Stanton & Deirdre T. Guion, 2013. "Taking Advantage of a Vulnerable Group? Emotional Cues in Ads Targeting Parents," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(3), pages 485-517, November.
    16. Rhodes, Charles, 2012. "An Empirical Analysis of Socio-Demographic Stratification in Sweetened Carbonated Soft-Drink Purchasing," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124678, Agricultural and Applied Economics Association.
    17. Knai, C. & Petticrew, M. & Durand, M.A. & Eastmure, E. & James, L. & Mehrotra, A. & Scott, C. & Mays, N., 2015. "Has a public–private partnership resulted in action on healthier diets in England? An analysis of the Public Health Responsibility Deal food pledges," Food Policy, Elsevier, vol. 54(C), pages 1-10.
    18. Agni Kalfagianni & Philipp Pattberg, 2013. "Global fisheries governance beyond the State: unraveling the effectiveness of the Marine Stewardship Council," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 3(2), pages 184-193, June.
    19. Edward J. Balleisen, 2017. "American Better Business Bureaus, the Truth-in-Advertising Movement, and the Complexities of Legitimizing Business Self-Regulation over the Long Term," Politics and Governance, Cogitatio Press, vol. 5(1), pages 42-53.
    20. Henry, Doug & Partin, Kelly & LoParco, Cassidy R & Rossheim, Matthew, 2023. "The U.S. hemp-derived cannabinoid industry and the potential of self-regulation: Using social media to assess an evolving health risk," Social Science & Medicine, Elsevier, vol. 334(C).
    21. Dixon, Helen & Scully, Maree & Kelly, Bridget & Chapman, Kathy & Wakefield, Melanie, 2014. "Can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods?: Experimental research," Social Science & Medicine, Elsevier, vol. 116(C), pages 211-219.
    22. von Kaufmann, Freddie & Skafida, Valeria, 2023. "Captive school markets, industry self-regulation, and public-private partnerships: Narratives shaping the development of alternative proteins in the United States, 1965–1982," Food Policy, Elsevier, vol. 116(C).
    23. Timothy Werner, 2015. "Gaining Access by Doing Good: The Effect of Sociopolitical Reputation on Firm Participation in Public Policy Making," Management Science, INFORMS, vol. 61(8), pages 1989-2011, August.
    24. Rachel Griffith & Martin O'Connell & Kate Smith, 2017. "The Importance of Product Reformulation Versus Consumer Choice in Improving Diet Quality," Economica, London School of Economics and Political Science, vol. 84(333), pages 34-53, January.
    25. Andres Silva & Lindsey M. Higgins & Micaela M. Kulesz, 2016. "Nutritional Impact of Child-Directed TV Food Advertising Regulation: Are We Rearranging the Deck Chairs on the Titanic?," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(3), pages 422-444.

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