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The Threat of Counterfeit Devices: Complicity vs Vigilance

Author

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  • Tirelo Modise Moepswa

    (Graduate School of Policy and Management Department of Technology and Innovative Management Doshisha University Kyoto, 602-8580, Japan)

Abstract

Challenges that arise as a result of high mobile phone penetration in developing countries such as counterfeiting and increasing product complexity, have largely been tackled from the supply side. This study explores this issue from the demand side by investigating the relationship between socio-demographic characteristics and levels of Intellectual property vigilance as well as brand and quality awareness among urban mobile technology consumers in Botswana. Implications for both corporate and public policy are discussed at the end of this paper.

Suggested Citation

  • Tirelo Modise Moepswa, 2016. "The Threat of Counterfeit Devices: Complicity vs Vigilance," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 7(1), pages 1-14, February.
    • Handle: RePEc:aml:intbrm:v:7:y:2016:i:1:p:1-14
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Consumer Sophistication; Mobile technology; Counterfeiting; Botswana.;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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