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Marketing ethics and Stakeholders Commitment in Fast-Food Restaurants in Port Harcourt

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  • Kalu, Sylva Ezema
  • Enyia, Charles Daniel

Abstract

This paper considers the impact of marketing ethics on stakeholders’ commitment in fast food restaurants in Rivers state. Advertizing ethics and pricing ethics were used as the dimensions of marketing ethics. 25 copies of research instrument were distributed to four fast food restaurants in Rivers state, out of the copies distributed, 91 copies were retrieved and useful for data analyses. The results of our test show that a significant relationship exists between our dimensions and stakeholders commitment. Therefore, it led to the recommendations which proposed that both government and management must ensure that there is a conscious effort in maintaining the standard of ethics within the fast food restaurants.

Suggested Citation

  • Kalu, Sylva Ezema & Enyia, Charles Daniel, 2019. "Marketing ethics and Stakeholders Commitment in Fast-Food Restaurants in Port Harcourt," International Journal of Science and Business, IJSAB International, vol. 3(1), pages 111-117.
    • Handle: RePEc:aif:journl:v:3:y:2019:i:1:p:111-117
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    References listed on IDEAS

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    1. Kimberly D. Elsbach & C. B. Bhattacharya, 2001. "Defining Who You Are By What You're Not: Organizational Disidentification and The National Rifle Association," Organization Science, INFORMS, vol. 12(4), pages 393-413, August.
    2. Edward Freeman, R. & Evan, William M., 1990. "Corporate governance: A stakeholder interpretation," Journal of Behavioral Economics, Elsevier, vol. 19(4), pages 337-359.
    3. Editors, 2014. "International Journal of Systems Science," International Journal of Systems Science, Taylor & Francis Journals, vol. 45(12), pages 1-1, December.
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    Cited by:

    1. Andam Jamal, 2020. "The Antecedents and Outcomes of Brand Relationship Quality and Customer Engagement," International Journal of Science and Business, IJSAB International, vol. 4(11), pages 131-151.

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