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Christmas Tree Consumption Behavior: Natural Vs. Artificial

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Author Info

  • Hamlett, Cathy Ann
  • Herrmann, Robert O.
  • Warland, Rex H.
  • Zhao, Fengkun
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    Abstract

    Artificial Christmas trees have gained an increasing market share, causing concern to natural Christmas tree producers. Primary data was used to test a hypothesized sequential probit model of buyer characteristics. The model predicted the probability of using or displaying a Christmas tree, then if a use decision was made, the probability of displaying a natural tree. The people who are likely to display trees are Christian, practice other secular Christmas rituals, have children, and spend Christmas at home. Those who use natural trees are younger, white, have a higher income, and live in a single-family dwelling.

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    File URL: http://purl.umn.edu/28869
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    Bibliographic Info

    Article provided by Northeastern Agricultural and Resource Economics Association in its journal Northeastern Journal of Agricultural and Resource Economics.

    Volume (Year): 18 (1989)
    Issue (Month): 2 (October)
    Pages:

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    Handle: RePEc:ags:nejare:28869

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    Web page: http://www.narea.org/
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    Related research

    Keywords: Demand and Price Analysis;

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