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Marketing Winter Vegetables From Mexico

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Author Info

  • Calvin, Linda
  • Barrios, Veronica

Abstract

The North American winter-vegetable industry is highly integrated, with Mexican production supplying a large part of U.S. winter consumption needs. Imports from Mexico undergo a rigorous inspection procedure before entering the United States. In addition to Mexican firms, many U.S. firms are also involved in sourcing winter vegetables from Mexico. To compete well, both U.S. and Mexican firms must adapt to the changing market pressures, which reward firms that can source from many locations to provide a year-round supply and vertically integrated or coordinated firms that can control quality and pursue aggressive marketing.

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File URL: http://purl.umn.edu/26785
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Bibliographic Info

Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 30 (1999)
Issue (Month): 1 (March)
Pages:

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Handle: RePEc:ags:jlofdr:26785

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Web page: http://fdrs.ag.utk.edu/
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Related research

Keywords: Marketing;

References

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  1. Gary D. Thompson & Paul N. Wilson, 1997. "The organizational structure of the North American fresh tomato market: Implications for seasonal trade disputes," Agribusiness, John Wiley & Sons, Ltd., vol. 13(5), pages 533-547.
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Citations

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Cited by:
  1. Cervantes-Godoy, Dalila & Sparling, David & Avendano, Belem & Calvin, Linda, 2007. "North American Retailers and Their Impact on Food Chains," 2007 NAAMIC Workshop IV: Contemporary Drivers of Integration 163902, North American Agrifood Market Integration Consortium (NAAMIC).
  2. Cook, Roberta L. & Calvin, Linda, 2005. "Greenhouse Tomatoes Change the Dynamics of the North American Fresh Tomato Industry," Economic Research Report 7244, United States Department of Agriculture, Economic Research Service.
  3. Baylis, Katherine R., 2003. "Dispatches From The Tomato Wars: The Spillover Effects Of Trade Barriers," 2003 Annual meeting, July 27-30, Montreal, Canada 22120, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  4. Lynch, Lori & Malcolm, Scott A. & Zilberman, David, 2005. "Effect of a Differentially Applied Environmental Regulation on Agricultural Trade Patterns and Production Location: The Case of Methyl Bromide," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 34(1), April.
  5. Vollrath, Thomas L., 2003. "North American Agricultural Market Integration And Its Impact On The Food And Fiber System," Agricultural Information Bulletins 33639, United States Department of Agriculture, Economic Research Service.
  6. Ekboir, Javier M. & Espinosa Garcia, Jose Antonio & Espinoza Arellano, Jose de Jesus & Moctezuma Lopez, Georgel & Naranjo, Alfredo Tapia, 2003. "Analisis del sistema Mexicano de investigacion agropecuaria," Economics Working Papers 7684, CIMMYT: International Maize and Wheat Improvement Center.
  7. Calvin, Linda, 2004. "Nafta Tomato Dumping Cases; Discussion," Keeping the Borders Open; Proceedings of the 8th Agricultural and Food Policy Systems Information Workshop - 2002 16934, Farm Foundation, Agricultural and Food Policy Systems Information Workshops.
  8. Baylis, Katherine R., 2003. "Dispatches From The Tomato Wars: Spillover Effects Of Trade Barriers," Working Papers 15850, University of British Columbia, Food and Resource Economics.

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