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The Marketing of Meat Goats in the US: What, Where, and When?

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  • Nyaupane, Narayan
  • Gillespie, Jeffrey
  • McMillin, Kenneth

Abstract

Using nationwide survey data, this study investigates US meat goat producers’ selection of marketing channels, factors affecting selections, and targeting of ethnic holiday markets. Results show the two most commonly cited marketing channels are direct sales to consumers and live auctions. Only a relatively small portion of the population uses other marketing channels. Ethnic holiday markets are targeted by 22% of the producers—Easter being the most popular choice. Multivariate probit results show that farm and farmer characteristics, types of animals sold, and regional variables impact marketing channel selection.

Suggested Citation

  • Nyaupane, Narayan & Gillespie, Jeffrey & McMillin, Kenneth, 2016. "The Marketing of Meat Goats in the US: What, Where, and When?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), pages 1-17, November.
    • Handle: RePEc:ags:jlofdr:250002
    DOI: 10.22004/ag.econ.250002
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    References listed on IDEAS

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    1. Qushim, Berdikul & Gillespie, Jeffrey M. & McMillin, Kenneth, 2016. "Analyzing the Costs and Returns of US Meat Goat Farms," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2016.
    2. Knight, Erika P. & House, Lisa & Nelson, Mack C. & Degner, Robert L., 2006. "An Evaluation of Consumer Preferences Regarding Goat Meat in the South," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(1), pages 1-9, March.
    3. Williamson, Oliver E, 1979. "Transaction-Cost Economics: The Governance of Contractural Relations," Journal of Law and Economics, University of Chicago Press, vol. 22(2), pages 233-261, October.
    4. Park Timothy & Lohr Luanne, 2006. "Choices of Marketing Outlets by Organic Producers: Accounting for Selectivity Effects," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 4(1), pages 1-26, July.
    5. Osti, Surendra & Gillespie, Jeffrey & Nyaupane, Narayan P. & McMillin, Kenneth, 2016. "Meat Goat Production in the United States: Adoption of Technologies, Management Practices, and Production Systems," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2015, pages 1-14.
    6. Lorenzo Cappellari & Stephen P. Jenkins, 2003. "Multivariate probit regression using simulated maximum likelihood," Stata Journal, StataCorp LP, vol. 3(3), pages 278-294, September.
    7. Nyaupane, Narayan P. & Gillespie, Jeffrey M., 2011. "Factors Influencing Producers’ Marketing Decisions in the Louisiana Crawfish Industry," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(2), pages 1-11, July.
    8. Park, Timothy A., 2009. "Assessing the Returns from Organic Marketing Channels," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 34(3), pages 1-15, December.
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    10. Jill E. Hobbs, 1997. "Measuring the Importance of Transaction Costs in Cattle Marketing," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(4), pages 1083-1095.
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    1. Osti, Surendra & Gillespie, Jeffrey & Nyaupane, Narayan P. & McMillin, Kenneth, 2016. "Meat Goat Production in the United States: Adoption of Technologies, Management Practices, and Production Systems," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2015, pages 1-14.

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    Livestock Production/Industries; Marketing;

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