IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/8143.html
   My bibliography  Save this article

Guangzhou Buyers Preference for Premium Hawaiian Grown Product Gift Baskets

Author

Listed:
  • Chan-Halbrendt, Catherine
  • Yu, Jin
  • Keung, Helen
  • Lin, Tun
  • Ferguson, Carol

Abstract

Guangzhou buyers' preference for premium Hawaiian grown product gift baskets with conjoint analysis was examined. Relative importance of three gift basket attributes: container type, products origin, and price were examined. Expenditure equivalent index to evaluate how much more each of the gift basket attributes is worth to the buyer was estimated. Main conclusions are: products have to be 'made in Hawaii' to receive the premium price; business buyers are generally less willing to pay a high price; and individual buyers are more willing to pay the higher priced Koa gift basket.

Suggested Citation

  • Chan-Halbrendt, Catherine & Yu, Jin & Keung, Helen & Lin, Tun & Ferguson, Carol, 2006. "Guangzhou Buyers Preference for Premium Hawaiian Grown Product Gift Baskets," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 9(4), pages 1-15.
    • Handle: RePEc:ags:ifaamr:8143
    DOI: 10.22004/ag.econ.8143
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/8143/files/20051046_Formatted.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.8143?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304.
    2. Catherine Halbrendt & Qingbin Wang & Cristina Fraiz & Linda O'Dierno, 1995. "Marketing Problems and Opportunities in Mid-Atlantic Seafood Retailing," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 77(5), pages 1313-1318.
    3. Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chan-Halbrendt, Catherine & Yang, Fang & Thomas, Lynna & Pant, Archana, 2007. "Analysis of Farm Household Preferences in the Management of Invasive Species: The Case of Miconia in Hawaii," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(2), pages 1-24.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Álvarez-Farizo, Begoña & Gil, José M. & Howard, B.J., 2009. "Impacts from restoration strategies: Assessment through valuation workshops," Ecological Economics, Elsevier, vol. 68(3), pages 787-797, January.
    2. Ferrer-i-Carbonell, Ada & van Praag, Bernard M. S. & Theodossiou, Ioannis, 2011. "Vignette Equivalence and Response Consistency: The Case of Job Satisfaction," IZA Discussion Papers 6174, Institute of Labor Economics (IZA).
    3. Haghani, Milad & Bliemer, Michiel C.J. & Rose, John M. & Oppewal, Harmen & Lancsar, Emily, 2021. "Hypothetical bias in stated choice experiments: Part I. Macro-scale analysis of literature and integrative synthesis of empirical evidence from applied economics, experimental psychology and neuroimag," Journal of choice modelling, Elsevier, vol. 41(C).
    4. Lim, Sesil & Huh, Sung-Yoon & Shin, Jungwoo & Lee, Jongsu & Lee, Yong-Gil, 2019. "Enhancing public acceptance of renewable heat obligation policies in South Korea: Consumer preferences and policy implications," Energy Economics, Elsevier, vol. 81(C), pages 1167-1177.
    5. Milena Pavlova & Wim Groot & Godefridus Merode, 2005. "An Application of Rating Conjoint Analysis to Study the Importance of Quality-, Access- and Price-attributes to Health Care Consumers," Economic Change and Restructuring, Springer, vol. 37(3), pages 267-286, September.
    6. Aguilar, Francisco X., 2009. "Investment preferences for wood-based energy initiatives in the US," Energy Policy, Elsevier, vol. 37(6), pages 2292-2299, June.
    7. Jong-Wen Wann & Chia-Yung Kao & Yu-Chen Yang, 2018. "Consumer Preferences of Locally Grown Specialty Crop: The Case of Taiwan Coffee," Sustainability, MDPI, vol. 10(7), pages 1-13, July.
    8. Azari, Kian Ahmadi & Arintono, Sulistyo & Hamid, Hussain & Davoodi, Seyed Rasoul, 2013. "Evaluation of demand for different trip purposes under various congestion pricing scenarios," Journal of Transport Geography, Elsevier, vol. 29(C), pages 43-51.
    9. Fagerstrøm, Asle & Eriksson, Niklas & Sigurdsson, Valdimar, 2020. "Investigating the impact of Internet of Things services from a smartphone app on grocery shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    10. Jeannette Winkelhage & Adele Diederich, 2012. "The Relevance of Personal Characteristics in Allocating Health Care Resources—Controversial Preferences of Laypersons with Different Educational Backgrounds," IJERPH, MDPI, vol. 9(1), pages 1-21, January.
    11. Hanley, Nick & Mourato, Susana & Wright, Robert E, 2001. "Choice Modelling Approaches: A Superior Alternative for Environmental Valuation?," Journal of Economic Surveys, Wiley Blackwell, vol. 15(3), pages 435-462, July.
    12. Konstantinos Pouliakas & Ioannis Theodossiou, 2010. "Measuring the Utility Cost of Temporary Employment Contracts Before Adaptation: A Conjoint Analysis Approach," Economica, London School of Economics and Political Science, vol. 77(308), pages 688-709, October.
    13. Joffre Swait & Rick L. Andrews, 2003. "Enriching Scanner Panel Models with Choice Experiments," Marketing Science, INFORMS, vol. 22(4), pages 442-460, September.
    14. Haghani, Milad & Bliemer, Michiel C.J. & Hensher, David A., 2021. "The landscape of econometric discrete choice modelling research," Journal of choice modelling, Elsevier, vol. 40(C).
    15. Vinaytosh Mishra & Cherian Samuel & S. K. Sharma, 2019. "Patient’s Utility for Various Attributes of Diabetes Care Services," IIM Kozhikode Society & Management Review, , vol. 8(1), pages 1-9, January.
    16. Ali Asgary & Yeganeh Mousavi-Jahromi, 2011. "Power Outage, Business Continuity and Businesses' Choices of Power Outage Mitigation Measures," American Journal of Economics and Business Administration, Science Publications, vol. 3(2), pages 312-320, April.
    17. Needham, Mark D. & Szuster, Brian W., 2011. "Situational influences on normative evaluations of coastal tourism and recreation management strategies in Hawai’i," Tourism Management, Elsevier, vol. 32(4), pages 732-740.
    18. Ghaderi, Mohammad & Kadziński, Miłosz, 2021. "Incorporating uncovered structural patterns in value functions construction," Omega, Elsevier, vol. 99(C).
    19. Meise, Jan Niklas & Rudolph, Thomas & Kenning, Peter & Phillips, Diane M., 2014. "Feed them facts: Value perceptions and consumer use of sustainability-related product information," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 510-519.
    20. Walke, Maria & Mtimet, Nadhem & Baker, Derek & Lindahl, Johanna & Hartmann, Monika & Grace, Delia, 2014. "Kenyan perceptions of aflatoxin: an analysis of raw milk consumption," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182729, European Association of Agricultural Economists.

    More about this item

    Keywords

    Demand and Price Analysis;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:8143. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.