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Guangzhou Buyers Preference for Premium Hawaiian Grown Product Gift Baskets

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Author Info
Chan-Halbrendt, Catherine
Yu, Jin
Keung, Helen
Lin, Tun
Ferguson, Carol

Additional information is available for the following registered author(s):

Abstract

Guangzhou buyers' preference for premium Hawaiian grown product gift baskets with conjoint analysis was examined. Relative importance of three gift basket attributes: container type, products origin, and price were examined. Expenditure equivalent index to evaluate how much more each of the gift basket attributes is worth to the buyer was estimated. Main conclusions are: products have to be "made in Hawaii" to receive the premium price; business buyers are generally less willing to pay a high price; and individual buyers are more willing to pay the higher priced Koa gift basket.

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File URL: http://purl.umn.edu/8143
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Publisher Info
Article provided by International Food and Agribusiness Management Association (IAMA) in its journal International Food and Agribusiness Management Review.

Volume (Year): 09 (2006)
Issue (Month): 04 ()
Pages:
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Handle: RePEc:ags:ifaamr:8143

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Related research
Keywords: Chinese survey data; conjoint analysis; buyer preference; Hawaii gift baskets; Demand and Price Analysis;

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 5(2), pages 103-23, Se.
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Chan-Halbrendt, Catherine & Yang, Fang & Thomas, Lynna & Pant, Archana, 2007. "Analysis of Farm Household Preferences in the Management of Invasive Species: The Case of Miconia in Hawaii," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 10(02). [Downloadable!]
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This page was last updated on 2009-12-26.

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