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Understanding Consumer Preferences for Nutritious Foods: Retailing Strategies in a Food Desert

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  • Weatherspoon, Dave D.
  • Oehmke, James F.
  • Coleman, Marcus A.
  • Weatherspoon, Lorraine J.

Abstract

Demand and access to affordable, nutritious food are major concerns in food deserts. Primary data from Detroit, Michigan was analyzed to understand demand for fresh fruits and vegetables (FFV) as a proxy for determining the factors that influence healthy food consumption. Logistic analysis showed that those who could not afford FFV, or share food with others had a lower propensity to consume FFV and that consumers who shop frequently, eat healthy, are food secure, or are able to travel to suburban supermarkets had a higher propensity to consume FFV. Recommendations for policy makers and retailer strategies are detailed.

Suggested Citation

  • Weatherspoon, Dave D. & Oehmke, James F. & Coleman, Marcus A. & Weatherspoon, Lorraine J., 2014. "Understanding Consumer Preferences for Nutritious Foods: Retailing Strategies in a Food Desert," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(A), pages 1-22, March.
    • Handle: RePEc:ags:ifaamr:164598
    DOI: 10.22004/ag.econ.164598
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    References listed on IDEAS

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    2. Deja Hendrickson & Chery Smith & Nicole Eikenberry, 2006. "Fruit and vegetable access in four low-income food deserts communities in Minnesota," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 23(3), pages 371-383, October.
    3. Douglas J. Besharov & Marianne Bitler & Steven J. Haider, 2011. "An economic view of food deserts in the united states," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 30(1), pages 153-176, December.
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    Cited by:

    1. Fitzpatrick, Katie & Greenhalgh-Stanley, Nadia & Ver Ploeg, Michele, 2019. "Food deserts and diet-related health outcomes of the elderly," Food Policy, Elsevier, vol. 87(C), pages 1-1.
    2. Dave Weatherspoon & James Oehmke & Assa Dembele & Lorraine Weatherspoon, 2015. "Fresh vegetable demand behaviour in an urban food desert," Urban Studies, Urban Studies Journal Limited, vol. 52(5), pages 960-979, April.

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