Evaluating Consumer Response to GM Foods: Some Methodological Considerations
AbstractIn 1998 the European Union placed a moratorium on the planting of transgenic crops within its borders. The resulting ban on biotech crops has led to the current trans-Atlantic trade dispute between the United States and the EU. At the heart of this dispute is the issue of consumer acceptance. The EUâ€™s current position is predicated on perceived public concerns about biotech foods which found a voice in numerous opinion polls conducted during the late 1990s (e.g., European Commission, 1997, 2000). Such concerns have also been amplified by intense media coverage and resulting political activism. Given the pivotal role that consumer opinion has played in recent EU policy, an understanding of how consumers value biotech foods is critical to informed policymaking. To date three main approaches have been used to gauge how consumers might respond to genetically modified (GM) foods if they were labeled as such. Opinion or attitudinal surveys are one approach. Two other approaches that are also being used are choice experiments and experimental (auction) market methods. This paper provides a brief overview of each approach, their predictions regarding consumer willingness to pay(WTP) for biotech foods, and their potential advantages and pitfalls in predicting actual consumer behavior in the market place.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Canadian Agricultural Economics Society in its journal CAFRI: Current Agriculture, Food and Resource Issues.
Volume (Year): (2003)
Issue (Month): 04 ()
Agricultural and Food Policy; Consumer/Household Economics; Research Methods/ Statistical Methods;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Shin, Seung Youll & Kliebenstein, James & Hayes, Dermot J. & Shogren, Jason F., 1992. "Consumer Willingness to Pay for Safer Food Products," Staff General Research Papers 546, Iowa State University, Department of Economics.
- Schilling, Brian J. & Hallman, William K. & Adelaja, Adesoji O. & Marxen, Lucas J., 2002. "Consumer Knowledge Of Food Biotechnology: A Descriptive Study Of U.S. Residents," Working Papers 18183, Rutgers University, Food Policy Institute.
- Huffman, Wallace E. & Rousu, Matthew C. & Shogren, Jason F. & Tegene, Abebayehu, 2002. "Should The United States Initiate A Mandatory Labeling Policy For Genetically Modified Foods?," 2002 Annual meeting, July 28-31, Long Beach, CA 19857, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Huffman, Wallace & Rousu, Matthew & Shogren, Jason F. & Tegene, Abebayehu, 2002. "Should the United States Regulate Mandatory Labeling for Genetically Modified Foods?," Staff General Research Papers 10047, Iowa State University, Department of Economics.
- Olper, Alessandro & Swinnen, Johan, 2013.
"Mass media and public policy : global evidence from agricultural policies,"
Policy Research Working Paper Series
6362, The World Bank.
- Alessandro Olper & Johan F.M. Swinnen, 2009. "Mass Media and Public Policy:Global Evidence from Agricultural Policies," LICOS Discussion Papers 23209, LICOS - Centre for Institutions and Economic Performance, KU Leuven.
- Olper, Alessandro & Swinnen, Johan F.M., 2009. "Mass Media and Public Policy: Global Evidence from Agricultural Policies," 2009 Conference, August 16-22, 2009, Beijing, China 51694, International Association of Agricultural Economists.
- Olper, Alessandro & Swinnen, Jo, 2009. "Mass media and public policy: global evidence from agricultural policies," Open Access publications from Katholieke Universiteit Leuven urn:hdl:123456789/222240, Katholieke Universiteit Leuven.
- Kiesel, Kristin, 2012. "â€œA Definition at Last, But What Does it All Mean?â€ Newspaper Coverage of Organic Food Production and its Effects on Milk Purchases," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 37(1), April.
- Charlier, Christophe & Valceschini, Egizio, 2008. "Importance and Limits of the Cost-Benefit Analysis for GMOs Regulation," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49839, European Association of Agricultural Economists.
- Kiesel, Kristin & Villas-Boas, Sofia B, 2007.
"Got Organic Milk? Consumer Valuations of Milk Labels after the Implementation of the USDA Organic Seal,"
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
qt9sx3j5hv, Department of Agricultural & Resource Economics, UC Berkeley.
- Kiesel Kristin & Villas-Boas Sofia B, 2007. "Got Organic Milk? Consumer Valuations of Milk Labels after the Implementation of the USDA Organic Seal," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 5(1), pages 1-40, April.
- Kiesel, Kristin & Villas-Boas, Sofia B, 2007. "Got organic milk? Consumer valuations of milk labels after the implementation of the USDA organic seal," CUDARE Working Paper Series 1024, University of California at Berkeley, Department of Agricultural and Resource Economics and Policy.
- Kiesel, Kristin, 2008. ""A Definition at Last, but What Does It All Mean?"—Newspaper Coverage of the USDA Organic Seal and its Effects on Food Purchases-," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6351, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- repec:ags:jrapmc:122316 is not listed on IDEAS
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.