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Content
March 2026, Volume 4, Issue 1
- 1-12 Analysis of Product Quality and Advertising on the Purchase Intention of Opak Oded Consumers in Sumedang
by Henny Utarsih - 13-29 A Qualitative Study on Digital Marketing and Market Penetration: Insights from Uganda's Insurance Practitioners
by Perry Gamba & Jesse Doreen Naguyo Schilthuis - 30-51 The Impact of Digital Marketing on Market Penetration: Strategic Implications for Emerging Markets
by Perry Gamba - 52-70 Do Store Image and Customer Values Influence Purchase Intention of Private Label Products among Generation Z?
by Nina Maharani & Allya Roosallyn Assyofa & Dede R Oktini & Ririn Sri Kuntorini - 71-87 Brand Image Mediation in Coffee Shop Consumer Decisions: Marketing Mix Effects in Indonesia
by Mochamad Malik Akbar Rohandi & Allya Roosallyn Assyofa & Putri Fariska & Ratih Hurriyati - 88-103 Determinants of Digital Banking Usage: The Role of Service Features, Electronic Word of Mouth, and Brand Image in the Use of BRImo Mobile Banking Application
by Nana Soviana & Jumi Jumi & Taviyastuti Taviyastuti - 104-115 A Service-Dominant Logic Perspective on Technology-Enabled Relationship Marketing and Value Co-Creation in B2B Facility Management Digital Platforms
by Ni Made Ariasih & Bambang Satya Wienantono
September 2025, Volume 3, Issue 2
- 1-19 Profitability of Cryptocurrency Trading Strategies Employed by Investors of a Philippine-Based Online Community: Basis for the Development of an Investor's Guidebook
by Miriam Belle A. Abarquez & Ernielyn C. Esperanza & Jerwin A. Samson & Heidi C. Turiano & Genieve Aline A. Navela & Jesus P. Briones & Resty P. Umali & Joanna Paula E. Verano - 20-40 Different Forms of Digital Marketing: A Comprehensive Analysis
by Perry Gamba - 41-60 The Nexus of Boycott Actions and Promotions on Sales Response and Purchasing Decisions: Evidence from McDonald's in Indonesia
by Mega Maharani & Lela Nurlaela Wati & Mohamad Lutfi - 61-79 Does Market Orientation Affect the Performance of SMEs?
by Francis Osei & Ernest Yiadom Boakye & Owusu Ansah Kwadwo & Alfred Atakora & Beverley Wilson-Wünsch - 80-95 What Keeps Filipinos Watching? The Role of Trust and Content Quality in Netflix Satisfaction
by Eric S Parilla & Marc Edward Abadilla - 96-109 Marketing Communication Success Through Fandom Activities in the Music Industry K-Pop Fandom Case Study
by Susi Yunarti & Wijayanti & Dian Harmaningsih
March 2025, Volume 3, Issue 1
- 1-17 The Mediating Role of Product Quality in the Relationship Between Price and Marketing Performance of Small and Medium Enterprises in Ghana
by Collins Kankam-Kwarteng & Francis Osei & Samuel Owusu-Mensah & Beverley Wilson-Wünsch - 34-53 Factors Influencing Consumer Purchase Intention in Syar'i Hijabs: Insights in Indonesia's Halal Fashion Market
by Nela Rizlah & Atiyah Fitri & Aslam Mei Nur Widigdo - 54-72 Influence Affiliate Marketing, Online Customer Review and Online Customer Rating on Shopee Consumers' Purchasing Decisions
by Julia Sapitri & Mas Sridjoko Darodjatun & Lutfi Mohamad - 73-90 Relationship of Social Media Usage and Employee Performance in a Business Process Outsourcing Company in the Philippines
by Fiel Sair Caubang & Jesus Briones & Flormando P Baldovino & Rey Fernan G Refozar
April 2025, Volume 3, Issue 1
- 18-33 Digital Transformation in the Records Management of a Private Higher Education Institution in the Philippines
by Maria Andrea A Wagan & Jesus Briones & Flormando P Baldovino & Rey Fernan G Refozar
October 2024, Volume 2, Issue 2
- 1-15 Social Media Utilization of Microbusinesses in A Component City in Northern Philippines
by Audrei Ceazar E. Binuluan & Sherry Joy D. Gonayon & Aleya Mae R. Mabborang & Ma. Ruiza C. Panaligan & Khamylle Cate C. Sia & Rizza V. Ramos & Karen Joy A. Catacutan - 16-32 Marketing Practices of a Private Higher Education Institution in the Philippines
by Jojie R. De Ramos & Jesus P. Briones - 33-51 Impact of Student Attachment on University Reputation: An Analysis of Perceived Quality and Perceived Value
by Efi Fitriani - 52-67 Comparative Analysis of Tiktok Marketing based on Buyer and Seller Perceptions
by Heppy Agustiana Vidyastuti - 68-82 Distribution Personalization and Content Decentralization on Brand Recall
by Josephine Diana S. Campos & Jofrey R. Campos
March 2024, Volume 2, Issue 1
- 1-15 Analyses of Business Attributes and Facebook Utilization: Marketing Insights
by Ma. Charity Reign Dela Cruz & Louis Yucci C. Voluntad & Karl Vince B. Saranillo - 16-31 Culinary MSME Business Development Model Post the COVID-19 Pandemic
by Lela Nurlaela Wati & Tazqia Amalia
April 2024, Volume 2, Issue 1
- 32-45 Comparing Marketing Strategies for Cosmetics Between China and The U.S
by Xiwei Yang - 46-58 Dolomite Beach as a Tourist Attraction in Manila as Perceived by Local Residents: Basis for Tourism Promotion
by Andrea Michlei P. Perez & Raina Jonice B. Reynoso & Sean Pierce T. Salangsang & Bianca Karyl B. Tañaquin & Pia Angela P. Valenzona & Rovena I. Dellova - 59-70 Kotler's Decision-Making Model as a Predictor of the Consumer Buying Behavior of Young Professionals in the Philippines
by Jefferson Marcelo & Markdolf C. Maliwat & Ivan Dean S. Salacata
September 2023, Volume 1, Issue 2
- 1-14 Analysis Of Spotify Top Songs During Covid-19 Pandemic
by Atmoko Nugroho & Danny Manongga & Hindriyanto Dwi Purnomo & Hendry Hendry - 15-28 Marketing Mix Responses of Café De' Nilo at Taguig City Amidst Pandemic
by Jefferson S Marcelo & Ravenal O Dela Fuente - 29-41 Understanding the Role of Social Media in Modern Marketing Communications
by Sanan Waheed Khan & Hui Geng & Vahid Norouzi Larsari & Zohaib Hassan Sain - 42-52 Effect of the Internet on Enhancing Marketing among Business Organizations
by Sarkar Ahmed Saeed & Savo Rezhan Abas & Nada Bashir Abdalkarim - 53-63 Perception of Bank Managers on the Use of Personal Social Media for Bank Product Promotion: A Narrative Study of Nepal
by Rajendra Gautam Jaishi - 64-84 Exploring the Implication of ChatGPT AI for Business: Efficiency and Challenges
by Md Arman & Umama Rashid Lamiyar
March 2023, Volume 1, Issue 1
- 1-12 The Mediating Effects of Self-Concept in the Relationship of Brand Image and Purchasing Buying Behavior
by Eric S Parilla & Marc Edward Abadilla - 13-25 Meta Analysis of Entrepreneurial Skill and Entrepreneurial Motivation On Business Performance: Mediating Role Of Strategic Leadership In Sme Sector Of Ethiopia
by Dereje Dinsa Negeri & Gada Gizachew Wakijira & Shashi Kant - 26-37 The Role of Financial Literacy in Strengthening the Effect of Digital Platforms and Financial Technology Peer-to-Peer Lending on Capital Access and MSME Growth: An Empirical Study of MSMEs in DKI Jakarta
by Zulham Efendi & Lela Nurlaela Wati & Arlis Dewi Kuraesin - 38-53 Exploring the Effects of Technological Advancements on Hotel Guests and Employees in Metro Manila: A Comparative Study
by Jose Ehvenzer P Legaspi & Isabel Andrea D Huerto & Ma Pauline L Advincula & Ranyel C Taperla & Jocelyn Y. Camalig - 54-65 Market Discipline and Its Impact on Investment Intention: An Analysis of Information and Disclosure Factors
by A Mukti Soma & Rizka Merryanti