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Content
July 2026, Volume 6, Issue 2
- 25-43 Effect of Digital Wallet Usage on the Financial Behavior of Millennials in Metro Manila, Philippines
by Mariniella B. Cagayao & Mia Lourdes R. Abergos & Maria Noraine Anciano & Cielo Mae Q. Del Rosario & Rhytheme A. Dionco & Jesus P. Briones - 44-64 The Five-Dimensional Influencer Marketing Model and Its Impact on Digital Natives' Purchase Decisions
by Ahyar Junaedi - 65-84 Intellectual Capital Dimensions and Financial Leverage of Indonesian Consumer Non-Cyclicals: The Mediating Role of Profitability
by Fahriza Alfarisy & Zuwina Miraza & Hafriz Rifki Hafaz - 85-100 Artificial Intelligence and Sustainable Marketing Research (2020-2025): A Bibliometric Analysis of Thematic Evolution and Authenticity Discourse
by Nindya Saraswati - 101-122 Bridging the Integration Deficit: Developing an Integrated Psychosocial-Financial Health Model for Buy Now, Pay Later Adoption
by Ashri Putri Rahadi & Faqih Ahmad Muzakky - 123-147 Developing a Competitive Strategy Canvas for MSMEs: A Conceptual Framework Approach
by Maya Malinda & Yolla Margaretha & Elizabeth Wianto - 148-166 Understanding Smartwatch Adoption in a Developing Economy: An Extended Technology Acceptance Model (TAM) Perspective
by Md. Al Mamun & Md. Chhali Uddin & Shayla Khanom & Abu Daud Mahir & Radoan Islam - 167-185 Stakeholder Perceptions of the Pentahelix Model in the WMK-MBKM Program at Manado State Polytechnic
by Emmanuel Christian Waraney Kalalo & Marcelo Sumaraw & Theresa Agnes Novia Sahelangi & Hedy Desiree Rumambi & Wenny Anggresia Ginting & Sintia Nurani Korompis & Andreuw Kristian Pantow - 186-199 Entrepreneurial Leadership Challenges in a Project-Based Wellness Business: A Qualitative Case Study of Yogashala's Organizational Development
by Fazira Rizqy Alfitri & Aditya Liliyan & Agata Safira Prahmayuda
January 2026, Volume 6, Issue 1
- 1-18 Analyzing and Selecting the Optimal Model for E-Service Quality Measurement in Iranian Network Marketing Companies
by Habibollah Danai & Mohammad Fotouhi Ardakani & Samaneh Soleimani & Faranak Ghezavat - 19-36 Green HRM and Environmental Performance in Hospitality Sector: The Roles of Employee Innovation and Environmental Regulation
by Yanuar Surya Putra & Ambar Istiyani - 37-52 Night Market Appeal: How the Quality of Facilities, Food, and Program Content Shapes Visitor Satisfaction and Continuous Visiting Behavior
by Stephanie Caroline & Retno Ardianti - 53-70 Role of Innovative Entrepreneurship Education on Entrepreneurial Intention among STEM Students at a Rural University
by Nobathembu Faleni & Arthur Mapanga - 71-87 How Does Brand Awareness Mediate the Influence of TikTok Shop Testimonials and Brand Image on Purchase Intention? A Case Study of DKI Jakarta
by Tanto Adi Pangestu & Ilza Febrina & Mas Sridjoko Darodjatun - 88-112 Disruption by AI and No-Code Platforms on Traditional IT Business Models: Challenges and Entrepreneurial Opportunities
by Muhamad Sabil Fausta & Herbert Siregar & Madelyne Angelica - 113-127 Human-AI Resilience in Project Management: A Framework For Post-Ai Digital Transformation
by Jiomarie Jesus & Joeriz B. Arnejo & Danilo Y. Patalinghug & Jovert J. Delegencia & Bridgette Baguio Mananghac - 128-144 Tax Avoidance in the Energy Sector: The Influence of Corporate Social Responsibility, Company Size, Profitability
by Dika Puspitaningrum & Muhammad Syihabuddin & Fatah Mario Andaru - 145-167 Employees' Independent Thinking as an Innovation: Its Impact Towards Organizational Performance in Small and Medium Enterprise
by Yubiao Wei & Rovena I. Dellova
July 2025, Volume 5, Issue 2
- 1-18 Mobile Based Application for Loan Approval and Loan Distribution Using Machine Learning in Savings and Loan Cooperatives
by Benni Agung Nugroho & Rinanza Zulmy Alhamri & Toga Aldila Cinderatama - 19-41 Impact of Balanced Scorecard Implementation to Employee Well-Being: Evidence from a Manufacturing Company in Vietnam
by Edsel A Patal & Nguyễn Sinh Công & Trịnh Huy NgỠc & Jesus P Briones & Joanna Paula E Verano - 42-62 Moderating Role of Feedback Methods in Customer-Centric Innovation Adoption: Evidence on Micro and Small Enterprises in Cavite, Philippines
by Xavier Lawrence Mendoza & Nerisa B Abug - 63-82 Islamic Banking Digital Marketing Strategy: Using Social Media and Content Marketing on Interest in Service Usage
by Mohamad Rafii & Ahyar Junaedi & Bayu Suratmoko - 83-95 What Really Keeps Coffee Customers Coming Back? The Trust-Mediated Role of Service Quality, Location, and Loyalty
by Nindya Saraswati & Hendrati Dwi Mulyaningsih - 96-110 Exploring Civil Engineers' Entrepreneurial Competence In South Africa
by Polycarpe Feussi & Charles Mbohwa & Marcus Dlamini - 111-128 Bridging Networks and Skills: The Moderating Role of Capital Access in Enhancing Post-Migrant SMEs Performance
by Nilla Apsary & Lela Nurlaela Wati & Rita Yuni Mulyanti - 129-144 The Effect of Customer Experience, Service Quality, and Brand Engagement on Brand Perception in the Multimedia Industry: A Case Study of SON Videoworks
by Satria Veriansyah Wiguna & Putri Dini Octavia Ardiansyah
January 2025, Volume 5, Issue 1
- 1-24 Customers' Perceptions of Their Satisfaction Toward Online Shopping VS. In-Store Shopping in Angeles City, Philippines
by Maricel Capitulo & Chere' Yturralde - 25-53 Corporate Culture's Effect on Corporate Sustainability: Exploring the Mediating Effect of Innovation Capability in Foreign Companies Operating in Ghana
by Francis Osei & Beverley Wilson-Wünsch & Collins Kankam-Kwarteng & Alfred Owusu - 54-73 Relationship between Nano-Entrepreneurship and Employees' Work-Life Balance in a Local Government Unit in the Philippines
by Eric John R Cunanan & Christian L Delos Santos & Jaycee B Esguerra & Jesus P Briones & Marmelo V Abante - 74-90 The Radical and Disruptive Entrepreneurial Innovation Culture in South Africa's townships
by Bramwell Kundishora Gavaza & Siphenathi Fihla & Regina Stofile - 91-107 The Role of Fourth Industrial Revolution on Small and Medium Size Enterprises in South Africa
by Paul Saah & Charles Mbohwa - 108-124 What Drives the Purchase of MSME Products? The Role of Social Media Marketing in Emerging Markets
by Tuwanku Aria Auliandri & Andhy Setyawan & Grace Felicia Djayapranata & Yetty Dwi Lestari & Nurullaily Kartika & Dunga Dwi Barinta & Nurul Khaira & Zainul Musthofa
July 2024, Volume 4, Issue 2
- 1-15 Branderpreneurship Framing Analysis of MSME Brand "Daviena Skincare"
by Riska Yuliarosa & Bambang Sukma Wijaya - 16-34 Financial Management Practices and Financial Accounting Standards Compliance: Case of MSMEs in the Northern Philippines
by Kristelle Joy C Placido & Kate Corine R Buduan & Vea Neth A de la Cruz & Ynah Bianca E Reynon - 35-51 Effects of Human Resource Management Practices on Corporate Entrepreneurship at a State Agency in South Africa
by Aluwani Nthangeni & Marcia Lebambo - 52-65 Unveiling the Nexus of Distribution Personalization and Content Decentralization: Exploring Brand Recall among Gen Z in Region III, Philippines
by Josephine Diana S Campos & Jofrey R Campos - 66-79 The Strategic Effect of Hedonic and Utilitarian Value in Building Brand Trust and Brand Satisfaction
by Francis Osei & Joyce Dankwah Owusu & Collins Kankam-Kwarteng - 80-93 Navigating Uncharted Territory: A post Covid-19 Exploration of the Resilience of Women Owned Small Businesses in the Wake of the Pandemic
by Gift Donga & Tendai Chimucheka - 94-107 Small Business Development Strategy Through Go Digital in The Martapura Snakehead Fish Floss Business as a Regional Superior Product
by Nurul Wahyuni & Siti Rusidah - 108-122 Unlocking Potential: Digital Transformation and Decision Support in Automotive Repair - A Case Study
by Natalia Natalia & Pri Hermawan - 123-139 Formulation of Hydroponic Green Vegetable Marketing Strategies in Indonesia as An Effort to Enhance Competitiveness
by Lati Sari Dewi - 140-154 Analysis of Cash Flow and Net Income on Stock Prices in Mining Companies in Indonesia
by Chindy Anggraeni Luthfihani & Se Tin - 155-169 Can Digital Orientation Assist Digital Marketing and E-Payments Perform Better for MSME Performance in Indonesia?
by Oki Sudrajat & Lela Nurlaela Wati & Abdul Mukti Soma - 170-185 Entrepreneurial Marketing and Performance of Small and Medium Scale Enterprises in Akwa Ibom State
by Samuel G Etuk & Nse-Obong Augustine Udoh & Nfawa Erasmus Usani - 186-199 Breaking Barriers: A Comprehensive Study on Financial Literacy Impacting Women Entrepreneurs' Financial Behavior
by Angelica Y Dangcil & Mary Alexia A Ruiz & Mary Rose R Mateo & Jessica A Alejo
January 2024, Volume 4, Issue 1
- 1-16 Economic Sustainability and Challenges of Micro and Small Enterprises in the One Town, One Product Program of the Department of Trade and Industry
by Teresita Tawingan - 17-32 Exploring Project Success Factors in Developing Countries: Focus on Morocco
by Asmaa El Mourabit & Abdeslam El Moudden - 33-48 An Empirical Study of Dynamic Capability: Leveraging The Roles of Virtual Leadership and Relational Capital
by Asti Khoerunisa & Iwan Hermawan & Rustono Rustono - 49-61 Consumerism Culture and its Impact on Employees' Work Effectiveness: The Case of a National Government Agency in the Philippines
by Jarick Mar P Gubi & Mary Jane N Morales & Jesus P Briones - 62-77 Understanding the Factors Shaping Public Accountant's Interest between the Accounting Students
by Diajeng Fitri Wulan & Reni Oktavia & Usep Syaipudin - 78-96 What Influences User Preferences in Digital Payment Systems? (A Comparative Analysis of E-Wallet in Indonesia)
by Ina Kartika Wati & A Mukti Soma & Heri Ispriyahadi - 97-112 International Entrepreneurial Culture in the Tunisian Context
by Soufien Zouari - 113-129 Shaping Entrepreneurial Intention Through Education among Business Undergraduates in an Underdeveloped Economy: Evidence from Yemen
by Mugaahed Abdu Kaid Saleh & Manjunath K R - 130-145 Enhancing E-Commerce with Big Data: From Browsing to Buying Through Recommendation Systems
by Nuraeni Johnson & Mustika Sufiati Purwanegara & Nur Budi Mulyono - 146-159 Micro, Small, and Medium Enterprises Based on Creative Economy Increasing the Competitiveness Excellence of The Modern Night Market Perdanaria Jakarta
by Priyono Joko Alam & Lela Nurlaela Wati & Peggy Ratna Marlianingrum - 160-181 Connecting the Dots in Digital Labor Marketplace: A Bibliometric Review of Global Gig Dynamics
by Praveen Chaudhary & Pratibha Kiran Niroula
July 2023, Volume 3, Issue 2
- 1-14 Informal Street Vendors Survival Strategies during the Covid-19 Pandemic
by Karen Joy Catacutan & Rona Jay Bernardo & Syra Angelyn Lumaday & Jessa Tabangcura & Justin Marc Benito & Gladys Tumbali - 15-31 Entrepreneurship Practices of Higher Education Institutions in Region IV-A, Philippines
by Jesus P Briones & Joanna Paula E Verano & Robert G Uy & Erwinson B Atanacio & Rey Fernan G Refozar & Zosimo D Maglangit Jr - 32-45 Customer Satisfaction On E-Banking Service Quality In Malaysia
by Kah Boon Lim & Sook Fern Yeo & Yen Nee Tey & Cheng Ling Tan - 46-59 Tourist Engagement and Destination Loyalty Among Local Visitors in the Philippines
by Eric S Parilla - 60-73 Development of Small-Medium Industry in Urban Kampong to Realize a Sustainable Creative Economy Area
by Siti Sujatini & Euis Puspita D & Dwi Dinariana & Henni Henni & Ari Wijaya - 74-91 Identifying and Prioritizing Factors Affecting Financing Performance of The Supply Chain in Food Industry SMEs
by Mahdi Imani Bashokoh & Esmaeil Malek Akhlagh & Mohammad Hasan Gholizadeh & Amirreza Soori & Amin Ghasemi Sahebi & Samira Gholami - 92-107 Entrepreneurial Innovation Mediating among Marketing Strategies and Venture Sustainability in Ethiopia's
by Shashi Kant & Metasebia Adula & Fisseha Dejene Yadete & Kebede Asefa - 108-121 Covid-19 Pandemic and ICT Performance in Nigerian Banks: Financial Transaction Perspective
by Frances Nwamaka Madu & Audu Tanimu & Vincent Onodugo & Ejikeme Isichei - 122-134 Accounting Information System Quality's Effect on Accounting Information Quality
by Rapina Rapina & Yenni Carolina & Joni Joni & Ridwan Ridwan - 135-151 Determinates of Entrepreneurial Intention among Graduating Students of Bonga Polytechnic College, Kaffa Zone, Ethiopia
by Abera Atto Ambo - 152-165 Evaluation of The Performance of Incubation Business Services in Morocco
by Kenza Bouarara & Mohamed Oudgou & Abdelilah Baguare
January 2023, Volume 3, Issue 1
- 1-14 Continuous Intention to Use E-wallet by Business Owners in the Context of the COVID-19 Pandemic
by Eric S Parilla & Marc Edward Abadilla - 15-31 Mobile Telecommunication and Economic Growth: Evidence from ARDL Modeling
by Ibrahim Musa & Sule Magaji & Ali Salisu - 32-42 Coopetition Strategy in Property Business - A Case Study on Corporations of Regional Real Estate Association
by Katharina Priyatiningsih & Agus Rahayu & Disman Disman & Lili Adi Wibowo - 43-49 Smart Personality Development Model in Software Developer
by Kartika Ayuningtiyas & Suryanto Suryanto & Nuri Herachwati - 43-53 Dominant Factors Behavioral Intention Of The Generation Millennials in Using E-Wallets
by Nana Triapnita Nainggolan & Fitria Halim & Sofiyan Sofiyan & Ady Inrawan & John Lidia - 50-62 The Influence of Consumer Perceptions on Product Attributes towards Brand Preferences of Alpina Outdoor Sport and Eiger Adventure
by Mochamad Alem Diamanta Kurnia & Irsanti Hasyim
July 2022, Volume 2, Issue 2
- 1-7 Coffee Shop New Retail Business Model
by Noneng Nurjanah & Dera Thorfiani - 8-15 Generation X Consumption Behavior Model in Using Digital Transactions
by Afni Sirait & Ida Ayu Purnama - 16-25 Perceived Risk and Mobile Shopping Motivations in Ilocos Norte Philippines
by Eric S Parilla & Marc Edward M Abadilla - 26-32 Legal Politics Village Government Policies in Organizing Village-Owned Enterprises Based on Creative Economy
by Bayu Mogana Putra & Ridwan Adnan Erlangga - 33-46 Information Systems on Learning & Communication Devices for Parents: Media for Learning Acquisition in the Digital Age
by Rohita Rohita & Nila Fitria & Dody Haryadi - 47-56 Digital Marketing Through Instagram Ads: A Case Study of "Instaboost Life" Instagram
by Ayu Sulistya Putri Sugeng & Juni Alfiah Chusjairi - 57-69 The Effect of Emotional Intelligence on Audit Quality
by Andre Kalpin Saragih & Rapina Rapina - 70-87 Descriptive Study of Advertising Message Strategy of Barista Special Blend by Top Coffee
by Mohammad Ichsan Rasyid
January 2022, Volume 2, Issue 1
- 1-13 Bank's Digitalization and Financial Performance during Pandemic in Indonesia
by Najwa Khairina - 14-22 Malaysian Young Consumers' Purchase Intention Through Social Media Platform During Global Pandemic
by Yeow JianAi & Cheah Chew Sze & Yeo Sook Fern & Cheang Yu Wan - 23-36 Impact of Social Media On Consumer Purchase Behaviour During COVID-19 Pandemic
by Kah Boon Lim & Sook Fern Yeo & Cheng Ling Tan & Wong Wei Wen - 37-47 Online Purchase Intention: A Study Among Gen X in Malaysia
by Anushia Chelvarayan & Lim Fu Hao & Yeo Sook Fern & Hazlaili Hashim - 48-66 Exploring the Tagasalo Personality and Its Implication as a Localized Personality Scale
by Arnel Perez - 67-80 E-ServiceQuality Model and Kano Model: An Integration Improvement on Service Quality in E-Commerce Services
by Krishna Kusumahadi & Widya Sastika & Fanni Husnul Hanifa
July 2021, Volume 1, Issue 2
- 1-11 Creating Entrepreneurs through Vocational High School to Reduce Unemployment in Indonesia
by Citra Marcella Nazira & Lindawati Kartika - 12-20 Influence Service Quality and Tuition Fee on Student Satisfaction During The Handling of Covid-19 Outbreak
by Dewi Murtiningsih & Widi Wahyudi - 21-29 Analysis of the Advantages and Disadvantages of Using Social Media in Public Relations Practices to Convey Covid-19 Information in Gorontalo Province
by Cahyadi Saputra Akasse & Muh Akbar & Arianto Arianto - 30-44 The Study of Customer Satisfaction of Shopee Customers In Malaysia
by Kah Boon Lim & Yeo Sook Fern & Hardave Singh Kler a/l Bhajan Singh - 45-53 Are people in Ifugao Philippines Entrepreneurship? Shedding Light on Entrepreneurial Characteristics, Motivations, Challenges, and Intentions among Ifugao
by Client William Malinao - 54-64 Comparison of Hub and Home Mode Learning: An Action Research from Philippines
by Arnel Perez
January 2021, Volume 1, Issue 1
- 1-12 Entrepreneurial Intention Among the University Students: Personality Traits that Matter
by Cheah Chew Sze & Yeow Jian Ai & Yeo Sook Fern & Yeap Jomay - 13-24 Factors Affecting Students' Perception of Online Shopping
by Anushia Chelvarayan & Chew Sin Jie & Yeo Sook Fern - 25-38 The Determinants Factors of Womenpreneurship Performances in Low Economic Class : An Evidence from Melaka
by Iylia Syafiqah Binti Abdul Malik & Vincent Chan & Cheryl Chan - 39-56 Digital Marketing Strategy of Creative Consultant during COVID-19 Pandemic: a Qualitative Approach
by Karerin Narisa Putri & Daniel Hermawan - 57-65 Women Empowerment and Their Decision-Making Supremacy : a Literature Review Approach
by Nivedita Agnihotri - 66-73 Personal Financial Behavior in Surakarta Students
by Ari Susanti & Septiana Widiastuti