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Diginomics

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Web page: https://diginomics.ageditor.ar/

Serial Information

Series handle: RePEc:dbk:digino
ISSN: 3072-8428

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Content

2025, Volume 4

150-150 The Double Edge of Absolute Trust: The Ethical Paradox of Blockchain
by José Martin Leonardo Marquez Vaamonde
155-155 Organic electronic word-of-mouth perception and the purchasing decision of Hacienda Vimalu customers
by Jorge Augusto Meléndez Alvarado & Katty Alamo Larrañaga & Rony Flores Ramírez
159-159 The role of MERCOSUR in regional economic integration and its impact on international negotiations
by Paulina López Salinas & Guillermo Alejandro Zaragoza Alvarado
168-168 Impact of Multilateral Organizations on Mexico's Economic Integration and International Negotiations
by Paulina López Salinas & Guillermo Alejandro Zaragoza Alvarado & Gilberto Nieto López & Víctor Manuel Romo Pérez
177-177 The inffuence of multilateral organizations and global integration on Mexico's international treaties
by Gilberto Nieto López & Guillermo Alejandro Zaragoza Alvarado
181-181 Leveraging Machine Learning for Advanced Cybersecurity in Next-Generation Networks
by Md Alimul Haque & Kushboo Mishra & B. K. Mishra
184-184 Influence of eWOM on purchasing decisions: an analysis with emphasis on the tourism sector
by Jorge Augusto Meléndez Alvarado & Katty Alamo Larrañaga & Rony Flores Ramírez
185-185 E-commerce as a driver of craftsmanship in native peruvian communities
by Cristian Brayan Ramírez-Fernández & Alberto Alva-Arévalo & José Seijas-Díaz & Karla Martell-Alfaro
200-200 Guidelines for the design of a digital marketing strategy of the Cuban Ministry of Tourism aimed at the Canadian market
by Daniela Gascón Ramírez & Nelson Varona Rodríguez
202-202 Integrated Customer Service System with Artificial Intelligence for Pharmacies
by Juan Ignacio Gutierrez
203-203 User-centred design of an e-commerce platform for the marketing of handicrafts from native communities in the Upper Amazon región
by Cristian Brayan Ramírez-Fernández & Alberto Alva-Arévalo & José Seijas-Díaz & Karla Martell-Alfaro
204-204 Transformation of administrative management through emerging technologies and digital innovation
by Miller Jadir Narvaez Barrera
210-210 The influence of CEO psychological traits on CSR disclosure patterns: a metadata perspective
by Samuel Ejiro Uwhejevwe-Togbolo & Augustine Akpojevwa Okwoma & Annmarie Nkemejina Okoli & Victoria Omenebele Kaizar & Ajueyitse Martins Otuedon & Festus Elugom Ubogu
211-211 Digital transformation of community pharmacies through AI and predictive analytics
by Juan Ignacio Gutierrez
218-218 How does the use of Big Data influence strategic decision-making in Colombian companies?
by Karen Eliana Barrera Ortiz & Oscar Buitrago Sanchez & Sidney Johanna Villanueva Pineda
226-226 Intangible Assets and Their Impact on Competitive Advantage: A Systematic Literature Review
by Alegna Cruz Ruiz & María de Lourdes Marrero Santos & Damian Valdés Santiago
230-230 Teleworking and post-pandemic digital transformation
by Dora Gisela Castañeda Hernández & Bibiana Alexandra Parra Gonzalez & Lina Tatiana Diaz Caicedo & Leydy Johana Palma Lozano & Katherin Fernanda Bojacá Acero
240-240 Virtual platform for the commercial coordination of agricultural producers' markets in the San Martín región
by José Wong-Villacorta & Jesús Rodríguez-Sánchez & Ángel Cárdenas-García
251-251 Accounting realism in the metaverse: a socio-psychological lens on CSR integration and ethical decision-making
by Samuel Ejiro Uwhejevwe-Togbolo & Annmarie Nkemejina Okoli & Ajueyitse Martins Otuedon & Victoria Omenebele Kaizar
257-257 Digitization and agricultural markets: a proposal for the San Martín region
by José Wong-Villacorta & Jesús Rodríguez-Sánchez & Ángel Cárdenas-García
285-285 Challenges and Opportunities in the Panamanian Digital Economy: A Systematic Review of the Future
by Antonio Sucre & Delia Consuegra & María Mitre
300-300 Brainketing. The Future of Marketing: Integrating Neuroscience and Consumer Strategies
by Duber Reinaldo Sánchez Carrera

2024, Volume 3

103-103 Impact of Digital Marketing on the Consumer's Purchase Decision
by Daisy Lilith Saldaña Ríos & Ángel Cárdenas García
104-104 “The journey towards omnichannel retailing”: Lozada Travel
by Matias Chiavelli
106-106 Application and impact of artificial intelligence in external auditing processes
by Ivanna Victoria Contreras & Ignacio Ruiz
108-108 Open innovation as a strategic driver in Santex's digital transformation
by Leandro Andrés Culetto & Emmanuel Peña Álvarez
116-116 Millennials and their behavior when buying clothing online
by Yamil Ali Abdelnabe Vidal & Javier Romero
117-117 E-commerce and its relationship with customer satisfaction among Mishky Cacao association customers
by Josué Rios del Aguila & Alberto Alva-Arévalo & Ángel Cárdenas-García
118-118 Artificial Intelligence as a Strategic Ally in the Financial Sphere
by Ivanna Victoria Contreras & Ignacio Ruiz
134-134 Impact of E-Commerce on Business Competitiveness and Customer Satisfaction
by Josué Rios Del Aguila & Alberto Alva-Arévalo & Ángel Cárdenas-García
141-141 Millennials: between hyperconnectivity and e-commerce
by Yamil Ali Abdelnabe Vidal & Javier Romero
149-149 Open innovation to accelerate the adoption of artificial intelligence in the financial services industry
by Leandro Andrés Culetto & Emmanuel Peña Álvarez

2023, Volume 2

1-51 Digital marketing and the purchase decision process in customers of the company Mi dulce Grazia
by Daisy Lilith Saldaña Ríos & Ángel Cárdenas García
1-54 Innovation and Strategic Planning for Digital Investment Projects
by Yorlis Josefina Mora de Montero & Luis Alfredo Figuera Lara
1-57 Instagram influencers and their contribution to consumer purchasing motivations in Latin America
by Juan Cruz Arocena & Javier Romero
1-61 Omnichannel retailing as a strategic necessity
by Matias Chiavelli
1-63 Digital strategies and their impact on consumer behavior in Tarapoto
by Daisy Lilith Saldaña Ríos & Ángel Cárdenas García
1-69 Digital business strategy for the formulation and evaluation of an investment project
by Yorlis Josefina Mora de Montero & Luis Alfredo Figuera Lara
1-78 Email marketing as a strategic tool in digital competitiveness
by Marcos Pedrol & Javier Romero

2022, Volume 1

1-22 Digital strategy for the growth of micro and small enterprises: the case of Gusto Amazónico in Tarapoto
by Franko Raúl Salazar-Novoa & Marco Armando Gálvez-Díaz & Ángel Cárdenas-García
1-36 Influence of social media on digital marketing
by Juan Cruz Arocena & Javier Romero
1-37 Influence of the marketplace on the commercial performance of the company Gusto Amazónico in the district of Tarapoto
by Franko Raúl Salazar-Novoa & Marco Armando Gálvez-Díaz & Ángel Cárdenas-García
1-43 Impact of email marketing as a communication and online sales tool
by Marcos Pedrol & Javier Romero

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