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Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations

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Cited by:

  1. Anran Zhang & Pamela Saleme & Bo Pang & James Durl & Zhengliang Xu, 2020. "A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
  2. Jinhua Li & Yongyi Chen & Qiankai Qing, 2021. "Differentiated consumer responses to corporate social responsibility domains moderated by corporate social responsibility perceptions: A Kano model‐based perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1606-1619, November.
  3. Duygu Turker & Ozge Can & Gizem Aras‐Beger, 2023. "How authenticity of corporate social responsibility affects organizational attractiveness: Stakeholder perceptions of organizational ideology," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1680-1697, July.
  4. Guangtao Zeng & Yuehua Xu, 2019. "Sustainable development and the rating effects: A strategic categorization approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1554-1564, November.
  5. Gema García‐Piqueres & Rebeca García‐Ramos, 2020. "Is the corporate social responsibility–innovation link homogeneous?: Looking for sustainable innovation in the Spanish context," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 803-814, March.
  6. Brian P. McCullough & Jonathan C. Casper & Danielle M. Kushner Smith, 2022. "Fan Responses of Sponsored Environmental Sustainability Initiatives," Sustainability, MDPI, vol. 14(21), pages 1-16, October.
  7. Tarek Abid & Marie‐Aude Abid‐Dupont & Jean‐Louis Moulins, 2020. "What corporate social responsibility brings to brand management? The two pathways from social responsibility to brand commitment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 925-936, March.
  8. Kumar Verma Bhupendra & Shirish Sangle, 2018. "Product Stewardship Strategy: A Study of Indian Firms," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 124-134, March.
  9. Yuan-Shuh Lii & May-Ching Ding & Chih-Huang Lin, 2018. "Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
  10. Claire Veit & Wim Lambrechts & Lieven Quintens & Janjaap Semeijn, 2018. "The Impact of Sustainable Sourcing on Customer Perceptions: Association by Guilt from Scandals in Local vs. Offshore Sourcing Countries," Sustainability, MDPI, vol. 10(7), pages 1-18, July.
  11. Agostino Vollero & Alfonso Siano & Alessandra Bertolini, 2022. "Ex ante assessment of sustainable marketing investments," Italian Journal of Marketing, Springer, vol. 2022(3), pages 271-287, September.
  12. Andrea Pérez & Ignacio Rodríguez del Bosque, 2015. "How Customer Support for Corporate Social Responsibility Influences the Image of Companies: Evidence from the Banking Industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(3), pages 155-168, May.
  13. Youngran Shin & Vinh V. Thai, 2015. "The Impact of Corporate Social Responsibility on Customer Satisfaction, Relationship Maintenance and Loyalty in the Shipping Industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(6), pages 381-392, November.
  14. Giovanna Gavana & Pietro Gottardo & Anna Maria Moisello, 2018. "Do Customers Value CSR Disclosure? Evidence from Italian Family and Non-Family Firms," Sustainability, MDPI, vol. 10(5), pages 1-17, May.
  15. Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.
  16. Sandra Escamilla‐Solano & Antonio Fernández‐Portillo & Mari Cruz Sánchez‐Escobedo & Carmen Orden‐Cruz, 2024. "Corporate social responsibility disclosure: Mediating effects of the economic dimension on firm performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 709-718, January.
  17. Gain Park & Hyun Soon Park, 2020. "Communicating Sustainability to Ethnocentric Consumers in China: Focusing on Social Distance from Foreign Corporations," Sustainability, MDPI, vol. 13(1), pages 1-15, December.
  18. Marco Lerro & Riccardo Vecchio & Francesco Caracciolo & Stefano Pascucci & Luigi Cembalo, 2018. "Consumers' heterogeneous preferences for corporate social responsibility in the food industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1050-1061, November.
  19. Battisti, Enrico & Nirino, Niccolò & Leonidou, Erasmia & Salvi, Antonio, 2023. "Corporate social responsibility in family firms: Can corporate communication affect CSR performance?," Journal of Business Research, Elsevier, vol. 162(C).
  20. Rafael Currás‐Pérez & Consuelo Dolz‐Dolz & María J. Miquel‐Romero & Isabel Sánchez‐García, 2018. "How social, environmental, and economic CSR affects consumer‐perceived value: Does perceived consumer effectiveness make a difference?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 733-747, September.
  21. Sun, Yang & Garrett, Tony C. & Kim, Kyung Hoon, 2016. "Do Confucian principles enhance sustainable marketing and customer equity?," Journal of Business Research, Elsevier, vol. 69(9), pages 3772-3779.
  22. Antonio Salvi & Felice Petruzzella & Anastasia Giakoumelou, 2018. "CSR and Financial Performance: Trick Or Treat? A Longitudinal Study on Holistic CSR Practices," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(6), pages 1-43, April.
  23. Gain Park & Hyun Soon Park, 2016. "Corporate Social Responsibility in Korea: How to Communicate Global Issues to Local Stakeholders," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(2), pages 77-87, March.
  24. Grzegorz Zasuwa, 2017. "The Role of Company-Cause Fit and Company Involvement in Consumer Responses to CSR Initiatives: A Meta-Analytic Review," Sustainability, MDPI, vol. 9(6), pages 1-16, June.
  25. Fan Fan, 2023. "Brand, Quality, and CSR: Which Management Strategy Achieves High Financial Performance for Agricultural Small-Medium Enterprises?," SAGE Open, , vol. 13(4), pages 21582440231, December.
  26. Jonathan Luffarelli & Panos Markou & Antonios Stamatogiannakis & Dilney Gonçalves, 2019. "The effect of corporate social performance on the financial performance of business‐to‐business and business‐to‐consumer firms," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1333-1350, November.
  27. Fernando García & Jairo González-Bueno & Francisco Guijarro & Javier Oliver, 2020. "Forecasting the Environmental, Social, and Governance Rating of Firms by Using Corporate Financial Performance Variables: A Rough Set Approach," Sustainability, MDPI, vol. 12(8), pages 1-18, April.
  28. Su‐Jung Nam & Hyesun Hwang, 2019. "What makes consumers respond to creating shared value strategy? Considering consumers as stakeholders in sustainable development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 388-395, March.
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