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Positive and negative word of mouth (WOM) are not necessarily opposites: A reappraisal using the dual factor theory

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Cited by:

  1. Dash, Ganesh & Sharma, Kiran & Yadav, Neha, 2023. "The diffusion of mobile payments: Profiling the adopters and non-adopters, Roger's way," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  2. Huang, Yung-Chuan, 2022. "How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  3. Kim, Woo Bin & Kim, Changju & Go, I. & Fukuda, Reo & Imai, Marina, 2024. "Actions are more than just words: Relationships between word-of-mouth, personal interaction, and product attachment," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  4. Vinoi, Nivin & Shankar, Amit & Khalil, Ashraf & Mehrotra, Ankit & Kumar, Jitender, 2024. "Holding on to your memories: Factors influencing social media hoarding behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  5. Vinoi, Nivin & Shankar, Amit & Mehrotra, Ankit & Kumar, Jitender & Azad, Nasreen, 2024. "Enablers and inhibitors of digital hoarding behaviour. An application of dual-factor theory and regret theory," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  6. Yi, Jisu & Kim, Jongdae & Oh, Yun Kyung, 2024. "Uncovering the quality factors driving the success of mobile payment apps," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  7. Tianyang Huang, 2023. "Using SOR framework to explore the driving factors of older adults smartphone use behavior," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
  8. Das, Manoj & Ramalingam, Mahesh, 2023. "To praise or not to praise- Role of word of mouth in food delivery apps," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  9. Sutticherchart Juthatip & Rakthin Sirisuhk, 2023. "Determinants of digital wallet adoption and super app: A review and research model," Management & Marketing, Sciendo, vol. 18(3), pages 270-289, September.
  10. Xin Liao & Dongming Wu & Qianqian Zhang & Ge Han, 2021. "How to Improve Users’ Loyalty to Smart Health Devices? The Perspective of Compatibility," Sustainability, MDPI, vol. 13(19), pages 1-17, September.
  11. Hongfan Zhang & Qurat Ul Ainn & Iram Bashir & Junaid Ul Haq & Mark A. Bonn, 2022. "Does Greenwashing Influence the Green Product Experience in Emerging Hospitality Markets Post-COVID-19?," Sustainability, MDPI, vol. 14(19), pages 1-16, September.
  12. Verkijika, Silas Formunyuy & Neneh, Brownhilder Ngek, 2021. "Standing up for or against: A text-mining study on the recommendation of mobile payment apps," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  13. Zhou, Shasha & Tu, Le, 2022. "The effect of social dynamics in online review voting behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  14. Soren, Anup Anurag & Chakraborty, Shibashish, 2023. "The formation of habit and word-of-mouth intention of over-the-top platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  15. Haq, Muhammad Dliya'ul & Tseng, Ting-Hsiang & Cheng, Hsiang-Lan & Chiu, Chao-Min, 2024. "An empirical analysis of eWOM valence effects: Integrating stimulus-organism-response, trust transfer theory, and theory of planned behavior perspectives," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  16. Bargoni, Augusto & Kliestik, Tomas & Jabeen, Fauzia & Santoro, Gabriele, 2023. "Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel," Journal of Business Research, Elsevier, vol. 156(C).
  17. Thamir Hamad Alaskar & Amin K. Alsadi, 2023. "Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic," Future Business Journal, Springer, vol. 9(1), pages 1-13, December.
  18. Neena Sinha & Nidhi Singh, 2023. "Moderating and mediating effect of perceived experience on merchant's behavioral intention to use mobile payments services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 448-465, September.
  19. Moliner-Tena, Miguel A. & Monferrer-Tirado, Diego & Estrada-Guillen, Marta & Vidal-Meliá, Lidia, 2023. "Memorable customer experiences and autobiographical memories: From service experience to word of mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  20. Chen, Ke & Wu, Zhan & Sharma, Piyush, 2023. "Role of downward versus upward social comparison in service recovery: Testing a mediated moderation model with two empirical studies," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  21. Sujeet Kumar Sharma & Anubhav Mishra, 2023. "Enablers and Inhibitors of Mobile Payments in Rural India: a Dual-Factor Theory Perspective," Information Systems Frontiers, Springer, vol. 25(6), pages 2335-2351, December.
  22. Kumar, Sumit & Prakash, Gyan & Gupta, Bhumika & Cappiello, Giuseppe, 2023. "How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) M," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
  23. Egemen Hopalı & Özalp Vayvay & Zeynep Tuğçe Kalender & Deniz Turhan & Ceyda Aysuna, 2022. "How Do Mobile Wallets Improve Sustainability in Payment Services? A Comprehensive Literature Review," Sustainability, MDPI, vol. 14(24), pages 1-30, December.
  24. Mall, Sunita & Panigrahi, Tushar Ranjan & Kabir Hassan, M., 2024. "Neo banking: A bibliometric review of the current research trend and future scope," International Review of Economics & Finance, Elsevier, vol. 96(PA).
  25. Santiago, Joanna & Borges-Tiago, Maria Teresa & Tiago, Flávio, 2024. "Embracing RAISA in restaurants: Exploring customer attitudes toward robot adoption," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
  26. Jansen, Thomas & Moura, Francisco Tigre, 2024. "WOM, eWOM and WOMachine: The evolution of consumer recommendations through a systematic review of 194 studies," IU Discussion Papers - Marketing & Communication 3 (Juni 2024), IU International University of Applied Sciences.
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