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Consumer roles in brand culture and value co-creation in virtual communities

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Cited by:

  1. Pires, Guilherme D. & Dean, Alison & Rehman, Muqqadas, 2015. "Using service logic to redefine exchange in terms of customer and supplier participation," Journal of Business Research, Elsevier, vol. 68(5), pages 925-932.
  2. Weijo, Henri & Bean, Jonathan & Rintamäki, Jukka, 2019. "Brand community coping," Journal of Business Research, Elsevier, vol. 94(C), pages 128-136.
  3. Sarasvuo, Sonja & Rindell, Anne & Kovalchuk, Marina, 2022. "Toward a conceptual understanding of co-creation in branding," Journal of Business Research, Elsevier, vol. 139(C), pages 543-563.
  4. Leclercq, Thomas & Hammedi, Wafa & Poncin, Ingrid, 2018. "The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 82-101.
  5. Vlad I. Rosca, 2017. "Fan drain due to brand identity loss. Evidence from Romanian second league football," Journal of Community Positive Practices, Catalactica NGO, issue 2, pages 31-50.
  6. Black, Iain & Veloutsou, Cleopatra, 2017. "Working consumers: Co-creation of brand identity, consumer identity and brand community identity," Journal of Business Research, Elsevier, vol. 70(C), pages 416-429.
  7. Jianxin Ge & Hongjia Xu & Massimiliano M. Pellegrini, 2019. "The Effect of Value Co-Creation on Social Enterprise Growth: Moderating Mechanism of Environment Dynamics," Sustainability, MDPI, vol. 11(1), pages 1-20, January.
  8. Zheng, Xiaoying & Baskin, Ernest & Peng, Siqing, 2018. "Feeling inferior, showing off: The effect of nonmaterial social comparisons on conspicuous consumption," Journal of Business Research, Elsevier, vol. 90(C), pages 196-205.
  9. Holzmayer, Florian & Schmidt, Sascha L., 2020. "Dynamic managerial capabilities, firm resources, and related business diversification – Evidence from the English Premier League," Journal of Business Research, Elsevier, vol. 117(C), pages 132-143.
  10. Qingchun Meng & Zhen Zhang & Xiaole Wan & Xiaoxia Rong, 2018. "Properties Exploring and Information Mining in Consumer Community Network: A Case of Huawei Pollen Club," Complexity, Hindawi, vol. 2018, pages 1-19, November.
  11. Guillaume Dumont & Mart Ots, 2020. "Social dynamics and stakeholder relationships in personal branding," Post-Print hal-02312404, HAL.
  12. Mohsen Behnam & Geoff Dickson & Vahid Delshab & Anna Gerke & Parvaneh Savari Nikou, 2023. "The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media," Post-Print hal-03969039, HAL.
  13. Giovanni Pino & Mauro Capestro & Gianluigi Guido & Carla Tomacelli & Marco Abate, 2016. "Knowledge-intensive services and local development: An empirical analysis of networks, channels and customization processes," Local Economy, London South Bank University, vol. 31(3), pages 359-376, May.
  14. Saumya Bandara & Ravindra Dissanayake, 2021. "Tribalism and Radicalisation: A Critical Review on Marketing and Branding Practices in Developing Social Cohesion," Technium Social Sciences Journal, Technium Science, vol. 16(1), pages 420-437, February.
  15. Yi-Wen Chen, 2020. "Sustainable Value Co-Creation in the Virtual Community: How Diversified Co-Creation Experience Affects Co-Creation Intention," IJERPH, MDPI, vol. 17(22), pages 1-14, November.
  16. Kamboj, Shampy & Sarmah, Bijoylaxmi & Gupta, Shivam & Dwivedi, Yogesh, 2018. "Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response," International Journal of Information Management, Elsevier, vol. 39(C), pages 169-185.
  17. Anthony Okoeguale, 2023. "Brand Value Co-creation Revisited: A Critical Review of Studies," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, March.
  18. Morgan-Thomas, Anna & Dessart, Laurence & Veloutsou, Cleopatra, 2020. "Digital ecosystem and consumer engagement: A socio-technical perspective," Journal of Business Research, Elsevier, vol. 121(C), pages 713-723.
  19. repec:thr:techub:10016:y:2021:i:1:p:420-437 is not listed on IDEAS
  20. Sandra Misiak-Kwit & Małgorzata Wiścicka-Fernando & Kelaniyage Shihan Dilruk Fernando, 2021. "The Symbiotic Mutualism between Co-Creation and Entrepreneurship," Sustainability, MDPI, vol. 13(11), pages 1-12, June.
  21. Kuo-Kuang Fan & Ying Zhou, 2020. "The Influence of Traditional Cultural Resources (TCRs) on the Communication of Clothing Brands," Sustainability, MDPI, vol. 12(6), pages 1-19, March.
  22. Wu, Shu-Ling & Hsu, Chiu-Ping, 2018. "Role of authenticity in massively multiplayer online role playing games (MMORPGs): Determinants of virtual item purchase intention," Journal of Business Research, Elsevier, vol. 92(C), pages 242-249.
  23. Shirazi, Farid & Wu, Yun & Hajli, Ali & Zadeh, Arash H. & Hajli, Nick & Lin, Xiaolin, 2021. "Value co-creation in online healthcare communities," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
  24. Carvalho, Sergio W. & Luna, David & Goldsmith, Emily, 2019. "The role of national identity in consumption: An integrative framework," Journal of Business Research, Elsevier, vol. 103(C), pages 310-318.
  25. Dumont, Guillaume & Ots, Mart, 2020. "Social dynamics and stakeholder relationships in personal branding," Journal of Business Research, Elsevier, vol. 106(C), pages 118-128.
  26. Masayuki Yoshida & Brian S. Gordon & Jeffrey D. James, 2021. "Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification," Journal of Brand Management, Palgrave Macmillan, vol. 28(5), pages 481-494, September.
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