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Communicating crowdfunding campaigns: How message strategy, vivid media use and product type influence campaign success

Citations

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Cited by:

  1. Feng Chen & Jian Ding & Mochou Li & Bingqing Wang, 2021. "From self‐entertainment to being appreciated: how does social media transfer talent to business?," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(5), pages 6113-6146, December.
  2. Yasar, Burze & Sevilay Yılmaz, Işıl & Hatipoğlu, Nurullah & Salih, Aslıhan, 2022. "Stretching the success in reward-based crowdfunding," Journal of Business Research, Elsevier, vol. 152(C), pages 205-220.
  3. DaPeng Xu & Hong Hong & Lingfei Deng & Xiaoquan (Michael) Zhang, 2026. "Crowdfunding Success Factors: A Meta-Analytic Investigation," Information Systems Research, INFORMS, vol. 37(1), pages 195-217, March.
  4. Minwoo Lee & Yoon Koh & Araceli Hernandez & Taehyee Um, 2025. "AI-powered predictive modeling for food-service crowdfunding success: An integrated approach with business intelligence and supervised machine learning for smart business ecosystem," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-18, December.
  5. Masoud Moradi & Mayukh Dass & Dennis Arnett & Vishag Badrinarayanan, 2024. "The time-varying effects of rhetorical signals in crowdfunding campaigns," Journal of the Academy of Marketing Science, Springer, vol. 52(2), pages 370-398, March.
  6. Muneer M. Alshater & Rim El Khoury & Marah Ferdous & Indri Supriani, 2026. "Reward-based crowdfunding: A hybrid review of trends, opportunities, and future research directions," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 12(1), pages 1-64, December.
  7. Veronica Crescenzo & Angelo Bonfanti & Paola Castellani & Alfonso Vargas-Sánchez, 2022. "Effective entrepreneurial narrative design in reward crowdfunding campaigns for social ventures," International Entrepreneurship and Management Journal, Springer, vol. 18(2), pages 773-800, June.
  8. Swati Gupta & Sahil Raj & Sanjay Gupta & Ajay Sharma, 2023. "Prioritising crowdfunding benefits: a fuzzy-AHP approach," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(1), pages 379-403, February.
  9. Mohina Gandhi & Arpan Kumar Kar & Sanjit Kumar Roy, 2024. "Managing Industrial Innovation Communications on Social Media Platforms for Effective User Engagement," Information Systems Frontiers, Springer, vol. 26(4), pages 1417-1434, August.
  10. Namin, Aidin & Dehdashti, Yashar & Ketron, Seth C., 2025. "Critical mass in a crowd: A predictive model of online crowdfunding of public goods in the U.S. vs. U.K," Journal of Business Research, Elsevier, vol. 186(C).
  11. Tajvarpour, Mohammad Hossein & Pujari, Devashish, 2022. "The influence of narrative description on the success of crowdfunding campaigns: The moderating role of quality signals," Journal of Business Research, Elsevier, vol. 149(C), pages 123-138.
  12. Nesij Huvaj, M. & Darmody, Aron & Smith, Robert S., 2023. "Psychological ownership and disownership in reward-based crowdfunding," Journal of Business Research, Elsevier, vol. 158(C).
  13. Cumming, Douglas & Lan, Yihui & Shan, Yuan George & Zhang, Junru, 2025. "Discretionary tone in reward-based crowdfunding: Do project owners talk their way to success?," The British Accounting Review, Elsevier, vol. 57(3).
  14. Wu, Wenqing & Huang, Xuan & Wu, Chia-Huei & Tsai, Sang-Bing, 2022. "Pricing strategy and performance investment decisions in competitive crowdfunding markets," Journal of Business Research, Elsevier, vol. 140(C), pages 491-497.
  15. Ting Luo & Jing Zhou & Shang Gao, 2025. "Experience mining based on text analytics and case-based reasoning to support crowdfunding design," Electronic Commerce Research, Springer, vol. 25(3), pages 1395-1422, June.
  16. Sebastian Schlauderer & Sven Overhage & Maximilian Raab, 2026. "I've got a feeling—how multi-modal emotional expressions affect investment decisions in reward-based crowdfunding," Small Business Economics, Springer, vol. 66(3), pages 1495-1523, March.
  17. Ivo Blohm & Moritz Schulz & Jan Marco Leimeister, 2024. "Hedonic Signals in Crowdfunding," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 66(6), pages 757-775, December.
  18. Jiao, Hao & Wang, Lindong & Yang, Jifeng, 2023. "Standing head and shoulders above others? Complementor experience-based design and crowdfunding success on digital platforms," Technovation, Elsevier, vol. 128(C).
  19. Alexandra Mora-Cruz & Pedro R. Palos-Sanchez, 2023. "Crowdfunding platforms: a systematic literature review and a bibliometric analysis," International Entrepreneurship and Management Journal, Springer, vol. 19(3), pages 1257-1288, September.
  20. Adeniji, James & Essuman, Dominic & Olabode, Oluwaseun E., 2026. "Saying enough vs saying too much: Lessons on optimizing project risk description for crowdfunding success in developing countries," Technovation, Elsevier, vol. 149(C).
  21. Lim, Weng Marc & Ahmed, Pervaiz Khalid & Ali, Md Yunus, 2022. "Giving electronic word of mouth (eWOM) as a prepurchase behavior: The case of online group buying," Journal of Business Research, Elsevier, vol. 146(C), pages 582-604.
  22. Yingying Cai & Syafila Kamarudin & Saiful Nujaimi & Xiaoyu Jiang & Xin Zhang, 2024. "Content Feature of Medical Crowdfunding Information in Social Media—A Content and Effectiveness Analysis of Medical Crowdfunding Posts on Sina Weibo in China," Studies in Media and Communication, Redfame publishing, vol. 12(4), pages 118-131, December.
  23. Sun Hee Lee & Sang‐Youn Lee, 2024. "The effect of signaling on crowdfunding performance on social economy organizations in South Korea," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 95(3), pages 783-813, September.
  24. Kevin Koziol & Maja Schmitz & Suleika Bort, 2025. "Gender differences in entrepreneurial equity financing—a systematic literature review," Small Business Economics, Springer, vol. 65(1), pages 231-286, June.
  25. Abderahman Rejeb & Karim Rejeb & Andrea Appolloni & Horst Treiblmaier & Mohammad Iranmanesh, 2025. "Uncovering the themes and trends in crowdfunding research using Latent Dirichlet Allocation," Management Review Quarterly, Springer, vol. 75(3), pages 2033-2066, September.
  26. Sirine Zribi, 2022. "Effects of social influence on crowdfunding performance: implications of the covid-19 pandemic," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 9(1), pages 1-8, December.
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