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Creator Economy: Bis an die Grenzen der Aufmerksamkeit

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  • Engels, Barbara

Abstract

Die Creator Economy boomt: Die Möglichkeiten, mit digitalem Content wie Podcasts, Blogs, Videos, Fotos und Webinaren Geld zu verdienen, nehmen zu. Immer mehr sogenannte Creator und Influencer versuchen mit dem im Internet verdienten Einkommen ihren Lebensunterhalt zu bestreiten. Doch es gibt eine Grenze für das Wachstum: Die Aufmerksamkeit der Menschen ist limitiert. Berechnungen zeigen, dass der Markt bereits gesättigt ist.

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  • Engels, Barbara, 2022. "Creator Economy: Bis an die Grenzen der Aufmerksamkeit," IW-Kurzberichte 95/2022, Institut der deutschen Wirtschaft (IW) / German Economic Institute.
    • Handle: RePEc:zbw:iwkkur:952022
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    1. Engels, Barbara, 2023. "Traumjob Influencer: Likes, Views und das große Geld? Wie Jugendliche in Deutschland die Creator Economy wahrnehmen," IW-Reports 46/2023, Institut der deutschen Wirtschaft (IW) / German Economic Institute.

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