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Klimaschonend Fliegen mit Green Nudging?

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  • Enste, Dominik
  • Potthoff, Jennifer

Abstract

Fliegen gilt als besonders klimaschädliche Art des Reisens. Vor allem die junge Generation engagiert sich beim Klimaschutz - wie zum Beispiel bei 'Fridays for Future'. Zugleich wollen junge Menschen kaum auf Flugreisen verzichten. Wie kann dieser Zielkonflikt überwunden werden? Um Stakeholder zu ökologischeren Flugreisen zu motivieren, analysierte die Verhaltensökonomie u. a. diese Lösungsansätze: Gezielte Informationsbereitstellung über den CO2-Verbrauch von Flügen während der Online-Flugsuche von Konsumenten und Feedback über den Kerosinverbrauch und konkrete Treibstoffeinsparungsziele für Piloten.

Suggested Citation

  • Enste, Dominik & Potthoff, Jennifer, 2022. "Klimaschonend Fliegen mit Green Nudging?," IW-Kurzberichte 12/2022, Institut der deutschen Wirtschaft (IW) / German Economic Institute.
  • Handle: RePEc:zbw:iwkkur:122022
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