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Localization vs. standardization: Global approaches to CSR management in multinational companies

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  • Bustamante, Silke

Abstract

The present paper identifies and structures external and internal influences on CSR Management of global companies. It suggests consequences for localization of different levels of CSR Management in the light of influencing factors such as stakeholder power, organizational culture and issues in question. In order to set the framework, general management approaches of global companies as a response to integration and responsiveness pressures and the most important dimensions of CSR management will be revised. In a second step, external and internal pressures on integration and localization strategies will be described and structured, leading to the identifications of three major aspects influencing CSR management of companies: Issues, key stakeholders, and strategic/organizational considerations. Based on this, possibilities of companies to localize their CSR approach within the different management dimensions and in the light the major forces on CSR management will be proposed.

Suggested Citation

  • Bustamante, Silke, 2011. "Localization vs. standardization: Global approaches to CSR management in multinational companies," Working Papers 60, Berlin School of Economics and Law, Institute of Management Berlin (IMB).
  • Handle: RePEc:zbw:imbwps:60
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    Cited by:

    1. Víctor Amor-Esteban & Mª-Purificación Galindo-Villardón & Fátima David, 2018. "Study of the Importance of National Identity in the Development of Corporate Social Responsibility Practices: A Multivariate Vision," Administrative Sciences, MDPI, vol. 8(3), pages 1-33, August.
    2. Mitzi Isabel Cubilla‐Montilla & Purificación Galindo‐Villardón & Ana Belén Nieto‐Librero & María Purificación Vicente Galindo & Isabel María García‐Sánchez, 2020. "What companies do not disclose about their environmental policy and what institutional pressures may do to respect," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1181-1197, May.
    3. Meng Ye & Weisheng Lu & Roger Flanagan & Kwong Wing Chau, 2020. "Corporate social responsibility “glocalisation”: Evidence from the international construction business," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 655-669, March.
    4. Suwala, Lech & Albers, Hans-Hermann, 2020. "Corporate Spatial Responsibility and Sustainable Development Goals," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 141-153.
    5. Warmdt, Luca & Užik, Martin & Löcher, Markus, 2018. "Financial signaling with open market share repurchases and private redemptions," Working Papers 93, Berlin School of Economics and Law, Institute of Management Berlin (IMB).
    6. Filippo Vitolla & Nicola Raimo & Michele Rubino & Antonello Garzoni, 2019. "The impact of national culture on integrated reporting quality. A stakeholder theory approach," Business Strategy and the Environment, Wiley Blackwell, vol. 28(8), pages 1558-1571, December.

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