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Ökonomische Aspekte der Entlohnung und Regulierung unabhängiger Versicherungsvermittler

  • Schiller, Jörg

Die Entlohnung und Regulierung unabhängiger Versicherungsvermittler, wird aktuell vor allem vor dem Hintergrund der Bedeutung und Zukunft der Honorarberatung und -vermittlung intensiv diskutiert. Im Rahmen des vorliegenden Beitrags werden zunächst wichtige ökonomische Erkenntnisse zur Vertriebswegewahl von Versicherungsunternehmen dargestellt. Aufbauend auf zentrale betriebs- und gesamtwirtschaftliche Funktionen unabhängiger Versicherungsvermittler wird untersucht, wie durch unterschiedliche Entlohnungsformen Vermittlern effiziente Anreize gesetzt werden können. In diesem Zusammenhang wird auch der Frage nachgegangen, ob und inwieweit Regulierungsmaßnahmen, wie zum Beispiel ein generelles Verbot oder die Offenlegung von Provisionszahlungen sowie das sogenannte 'Provisionsabgabeverbot', notwendig und geeignet sind, die Effizienz von Versicherungsmärkten zu erhöhen.

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Paper provided by University of Hohenheim, Center for Research on Innovation and Services (FZID) in its series FZID Discussion Papers with number 18-2010.

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Date of creation: 2010
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Handle: RePEc:zbw:fziddp:182010
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