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Korporativne strategije poduzeća i obilježja menadžmenta ljudskih potencijala

Author

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  • Josip Pintarić

Abstract

Sve veća turbulentnost i neizvjesnost u okolini poduzeća, u prvi plan stavlja analize poznatih i relativno izvjesnih entiteta poduzeća. Dva takva entiteta su strategija poduzeća i menadžment ljudskih potencijala. Strategija poduzeća kao osnovni smjer poslovanja poduzeća i menadžmentu ljudskih potencijala kao sustavan koncept koji brine o razvoju jednog od najvažnijih resursa svakog poduzeća. Pojedinačna analiza i analiza interakcija između dva navedena entiteta ima teorijsku i aplikativnu vrijednost. U teorijskom smislu ona povećava mogućnost uspjeha provođene strategije. U aplikativnom smislu ona prokazuje metode, politike i tehnike menadžmenta ljudskih potencijala koje je svrsishodno koristiti kod pojedinih strategija.

Suggested Citation

  • Josip Pintarić, 2010. "Korporativne strategije poduzeća i obilježja menadžmenta ljudskih potencijala," EFZG Working Papers Series 1006, Faculty of Economics and Business, University of Zagreb.
    • Handle: RePEc:zag:wpaper:1006
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    More about this item

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M5 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics

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