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Business Ethics in Transition Countries – Cluster Analysis of Behavior and Attitudes


  • Marina Dabić

    () (Mechanical Engineering Faculty, University of Osijek)

  • Marina Pejić Bach

    () (Faculty of Economics and Business, University of Zagreb)

  • Najla Podrug

    () (Faculty of Economics and Business, University of Zagreb)


The aim of this article is to obtain a better understanding of people’s attitudes toward ethical issues. We explored four ethics issues: (1) attitude on ethical issues in general, (2) information manipulation, (3) environmental issues, and (4) law issues. This study examines variation in attitudes toward ethical issues based on data collected from questionnaire survey. The data set is composed of people who participated in the survey. Although firms were randomly selected to participate in the survey, it is not clear to what extent they apply to the population as a whole; this would be a useful further study. In order to study variation we used cluster analysis that revealed that people could be divided into three clusters, with distinctive demographic, economic and attitudinal traits for each cluster. Results could be useful both to policy makers at the government level, and to managers that are worried that low sensitivity toward ethical issues could influence firm’s performance.

Suggested Citation

  • Marina Dabić & Marina Pejić Bach & Najla Podrug, 2006. "Business Ethics in Transition Countries – Cluster Analysis of Behavior and Attitudes," EFZG Working Papers Series 0602, Faculty of Economics and Business, University of Zagreb.
  • Handle: RePEc:zag:wpaper:0602

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    ethics; information manipulation; cluster analysis;

    JEL classification:

    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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