The Value of Surprising Findings for Research on Marketing
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- Armstrong, J. Scott, 2003. "The value of surprising findings for research on marketing," Journal of Business Research, Elsevier, vol. 56(1), pages 91-92, January.
References listed on IDEAS
- Armstrong, J. Scott, 2003.
"Discovery and communication of important marketing findings: Evidence and proposals,"
Journal of Business Research,
Elsevier, vol. 56(1), pages 69-84, January.
- JS Armstrong, 2004. "Discovery and Communication of Important Marketing Findings: Evidence and Proposals," General Economics and Teaching 0412011, EconWPA.
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Keywordsmarketing; marketing research;
- A - General Economics and Teaching
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