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Barclaycard: Still the King of Pla$tic?

Author

Listed:
  • Bernardo Batiz-Lazo

    (London South Bank University)

  • Nurdilek Hacialioglu

    (Open University Business School)

Abstract

This teaching case study looks at milestones in the UK credit card market. It then focuses on how a long-standing market leader maintains a position of advantage and develops its business in a fast-moving industry undergoing significant change. There are many different strategic options open to Barclaycard, but which will be most suitable? Will all the options be acceptable, not only in terms of the likely risk and returns but also to the major stakeholders? Will the options be feasible? The case invites readers to evaluate and compare a range of strategic options and to choose the best way forward for Barclaycard.

Suggested Citation

  • Bernardo Batiz-Lazo & Nurdilek Hacialioglu, 2004. "Barclaycard: Still the King of Pla$tic?," General Economics and Teaching 0405004, EconWPA.
  • Handle: RePEc:wpa:wuwpgt:0405004
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    Keywords

    Banks; credit cards; corporate strategy;

    JEL classification:

    • A - General Economics and Teaching

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