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The Internet Marketing Solution Toward Creative Industries in Bandung


  • Aditya M Salya

    () (Department of Management and Business, Faculty of Economy, Padjadjaran University)


This paper discribe a role of internet marketing toward creative industries in Bandung. How Internet Marketing can help the creative industries to access the market through internet. Bandung, as emerging city for creative industries in Indonesia has shown the great developent of small medium entreprise, that create the potential market. We highlight what is the tools of internet marketing as promotion that make customer interest to buy the product and at the end the impact of internet marketing for their business in the future.

Suggested Citation

  • Aditya M Salya, 2010. "The Internet Marketing Solution Toward Creative Industries in Bandung," Working Papers in Business, Management and Finance 201011, Department of Management and Business, Padjadjaran University, revised Oct 2010.
  • Handle: RePEc:unp:wpaman:201011

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    References listed on IDEAS

    1. Berger, Allen N, 1995. "The Profit-Structure Relationship in Banking--Tests of Market-Power and Efficient-Structure Hypotheses," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 27(2), pages 404-431, May.
    2. repec:pal:jorsoc:v:57:y:2006:i:4:d:10.1057_palgrave.jors.2601985 is not listed on IDEAS
    3. Lloyd-Williams, D. M. & Molyneux, Phil & Thornton, John, 1994. "Market structure and performance in Spanish banking," Journal of Banking & Finance, Elsevier, vol. 18(3), pages 433-443, May.
    4. Fadzlan Sufian, 2007. "The efficiency of Islamic banking industry in Malaysia: Foreign vs domestic banks," Humanomics: The International Journal of Systems and Ethics, Emerald Group Publishing, vol. 23(3), pages 174-192, September.
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    More about this item


    internet marketing; creative industries;

    JEL classification:

    • G0 - Financial Economics - - General

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