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Le commerce agroalimentaire via internet, encore une utopie ?

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  • Salançon, A.

Abstract

The very uneven development of electronic trade (BtoC) arouses a lot of questions, and more particularly in the agro food sector. From a training course for agro food firms on marketing via Internet , realised within the European program Interreg3b AgroIntec , we try to understand why this new type of marketing is being adopted by agro food firms, and especially in Languedoc wine and vine sector. ...French Abstract : Le développement contrasté du commerce électronique (B to C) suscite nombre d'interrogations en particulier dans le secteur agroalimentaire. A partir d'une opération de formation d'entreprises agroalimentaires à la commercialisation via Internet, réalisée dans le cadre du programme européen Interreg3b AgroIntec, l'article cherche à comprendre les raisons de l'adoption de ce nouveau mode de commercialisation par des entreprises agroalimentaires principalement du secteur vitivinicole languedocien désireuses de commercialiser leurs produits via Internet.

Suggested Citation

  • Salançon, A., 2006. "Le commerce agroalimentaire via internet, encore une utopie ?," Working Papers MOISA 200601, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
  • Handle: RePEc:umr:wpaper:200601
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    File URL: http://www1.montpellier.inra.fr/bartoli/moisa/bartoli/download/moisa2006_pdf/WP_1-2006.pdf
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    Keywords

    ELECTRONIC TRADE; AGRO FOOD FIRM; SME; WINE AGROINTEC;

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • F19 - International Economics - - Trade - - - Other
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • L68 - Industrial Organization - - Industry Studies: Manufacturing - - - Appliances; Furniture; Other Consumer Durables

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