e-Commerce as a sign: The diffusion of electronic commerce in the UK ceramic industry
‘E-commerce’ is conventionally understood to refer to a discrete set of Internet-related business practices, with discussions focused on their potential to improve the efficiency and reach of business. However, there is evidence that in practice, the term ‘e-commerce’ is applied to a wide range of activities often bearing little or no relation to the Internet. Reporting from the ceramics industry, this paper argues that despite involving significant cost and sometimes adversely affecting the business, ‘e-commerce’ activities are often pursued unquestioningly and largely enthusiastically. Through a series of case studies, it reviews the range of these ‘e-commerce’ activities, and identifies the implicit strategies to use e-commerce as a way to alter the way that the company is experienced or perceived. Thus conceived, we cannot continue to consider ‘doing e-commerce’ as a purely technical endeavour: it is also intimately connected with managing impressions and expectations. Drawing on the work of Barthes’ ‘Mythologies’ (1957), the paper explains how e-commerce can have associations that are not directly linked to its conventional or literal meaning.
|Date of creation:||Oct 2007|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.sceme.org.uk/|
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:sti:wpaper:015/2007. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Matthias Klaes)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.