The value of design strategies for new product development: Some econometric evidence
Investments in design play a potentially significant role in new product development (NPD) although there is little unanimity on the most appropriate or effective design strategy. Previous case-study based studies have identified three alternative design strategies for NPD: design used as a functional specialism, design used as part of a multi-functional team and designer-led NPD. Using data on a large sample (c. 1300) of Irish manufacturing plants we are able to examine the effectiveness of each of these three design strategies for NPD novelty and success. Our analysis suggests that design is closely associated with success in NPD performance regardless of the type of strategy pursued. Adopting designer-led NPD, however, results in a much greater design effect on NPD performance than more functionally-oriented strategies. The impacts of design on NPD outcomes are also strongly moderated by other plant characteristics. For example, the beneficial effects of design on NPD outputs are only evident for plants which also engage in R&D. Also, while both small and larger plants do gain from using design as a functional specialism and as part of multi-functional teams, the additional benefits of design-leadership in the NPD process are only evident in larger plants.
|Date of creation:||Feb 2012|
|Date of revision:|
|Contact details of provider:|| Postal: |
Phone: +44 (0)24 7652 4306
Fax: +44 (0)24 7652 3719
Web page: http://www.wbs.ac.uk/faculty/research/csme.cfmEmail:
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Kwaku Atuahene-Gima & Felicitas Evangelista, 2000. "Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R...D Perspectives," Management Science, INFORMS, vol. 46(10), pages 1269-1284, October.
- Schulze, Anja & Hoegl, Martin, 2008. "Organizational knowledge creation and the generation of new product ideas: A behavioral approach," Research Policy, Elsevier, vol. 37(10), pages 1742-1750, December.
- Loof, Hans & Heshmati, Almas, 2002.
"Knowledge capital and performance heterogeneity: : A firm-level innovation study,"
International Journal of Production Economics,
Elsevier, vol. 76(1), pages 61-85, March.
- Lööf, Hans & Heshmati, Almas, 2000. "Knowledge Capital and Performance Heterogeneity: A Firm Level Innovation Study," SSE/EFI Working Paper Series in Economics and Finance 387, Stockholm School of Economics, revised 14 Aug 2000.
- Bruno Crépon & Emmanuel Duguet & Jacques Mairesse, 1998.
"Research, Innovation and Productivity : An Econometric Analysis at the Firm Level,"
98-33, Centre de Recherche en Economie et Statistique.
- Bruno Crepon & Emmanuel Duguet & Jacques Mairesse, 1998. "Research, Innovation And Productivity: An Econometric Analysis At The Firm Level," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 7(2), pages 115-158.
- Bruno Crepon & Emmanuel Duguet & Jacques Mairesse, 1998. "Research, Innovation, and Productivity: An Econometric Analysis at the Firm Level," NBER Working Papers 6696, National Bureau of Economic Research, Inc.
- Camilla Jensen, 2004. "Localized Spillovers in the Polish Food Industry: The Role of FDI in the Development Process?," Regional Studies, Taylor & Francis Journals, vol. 38(5), pages 533-548.
- Czarnitzki, Dirk & Thorwarth, Susanne, 2009. "The design paradox: the contribution of in-house and external design activities on product market performance," ZEW Discussion Papers 09-068, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
- Christian Zeller, 2002. "Project Teams as Means of Restructuring Research and Development in the Pharmaceutical Industry," Regional Studies, Taylor & Francis Journals, vol. 36(3), pages 275-289.
- Naresh K. Malhotra & Sung S. Kim & Ashutosh Patil, 2006. "Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research," Management Science, INFORMS, vol. 52(12), pages 1865-1883, December.
- Roper, Stephen & Du, Jun & Love, James H., 2008. "Modelling the innovation value chain," Research Policy, Elsevier, vol. 37(6-7), pages 961-977, July.
- Rachel Griffith & Stephen Redding & John Van Reenen, 2003.
"R&D and absorptive capacity : theory and empirical evidence,"
LSE Research Online Documents on Economics
209, London School of Economics and Political Science, LSE Library.
- Rachel Griffith & Stephen Redding & John Van Reenen, 2003. "R&D and Absorptive Capacity: Theory and Empirical Evidence," Scandinavian Journal of Economics, Wiley Blackwell, vol. 105(1), pages 99-118, 03.
- Leiponen, Aija, 2005. "Skills and innovation," International Journal of Industrial Organization, Elsevier, vol. 23(5-6), pages 303-323, June.
- Nola Hewitt-Dundas, 2006. "Resource and Capability Constraints to Innovation in Small and Large Plants," Small Business Economics, Springer, vol. 26(3), pages 257-277, 04.
- repec:fth:inseep:9833 is not listed on IDEAS
- James H. Love & Stephen Roper, 2004. "The organisation of innovation: collaboration, cooperation and multifunctional groups in UK and German manufacturing," Cambridge Journal of Economics, Oxford University Press, vol. 28(3), pages 379-395, May.
When requesting a correction, please mention this item's handle: RePEc:sme:wpaper:114. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Angela Gibson)
If references are entirely missing, you can add them using this form.