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Consumer willingness to pay for attributes of west-African poultry: using the microeconometrics of implicit price


  • Cyprien Awono

    () (Département d'économique and GRÉDI, Université de Sherbrooke)

  • Catherine Laroche Dupraz

    (Agrocampus Ouest, Rennes, France)

  • Dominique Vermersch

    (Agrocampus Ouest, Rennes, France)


Consumer concerns in food purchasing contain a number of attributes, including the nutritional and sanitary values, conditions of breeding and selling, and other social issues. The purpose of this paper is to introduce an analytical and an empirical approaches to estimating the marginal willingness to pay (WTP) for chicken attributes in Cameroon using data from an investigation on the field. First we constructed a theoretical model of implicit price. Secondly, we assumed that WTP for chicken attributes can be derived from estimate hedonic function, there by expressing the prices consumers are willing to pay as function of implicit price of each chicken attributes. Two models are proposed and discussed. Our findings indicate that in spite of the possibility of bargaining the price of the local flesh chicken, consumers substituted it by imported frozen cut chicken which main attributes are low cost, sold in separated parts and available in all urban markets.

Suggested Citation

  • Cyprien Awono & Catherine Laroche Dupraz & Dominique Vermersch, 2011. "Consumer willingness to pay for attributes of west-African poultry: using the microeconometrics of implicit price," Cahiers de recherche 11-01, Departement d'Economique de l'École de gestion à l'Université de Sherbrooke.
  • Handle: RePEc:shr:wpaper:11-01

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    References listed on IDEAS

    1. Dalton, Timothy J., 2004. "A household hedonic model of rice traits: economic values from farmers in West Africa," Agricultural Economics, Blackwell, vol. 31(2-3), pages 149-159, December.
    2. Jabbar, Mohammad A., 1998. "Buyer preferences for sheep and goats in southern Nigeria: A hedonic price analysis," Agricultural Economics of Agricultural Economists, International Association of Agricultural Economists, vol. 18(1), January.
    3. Lucas, Robert E B, 1975. "Hedonic Price Functions," Economic Inquiry, Western Economic Association International, vol. 13(2), pages 157-178, June.
    4. Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
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    Cited by:

    1. Vidyahwati Tenrisanna & Mohammad Mafizur Rahman & Rasheda Khanam, 2016. "Factors Affecting Consumers' Willingness to Pay for Imported Offal in Indonesia: A Case Study for Makassar City," International Journal of Business and Economics, College of Business and College of Finance, Feng Chia University, Taichung, Taiwan, vol. 15(2), pages 145-159, December.

    More about this item


    West Africa; attributes; poultry; marginal willingness to pay; implicit price;

    JEL classification:

    • C5 - Mathematical and Quantitative Methods - - Econometric Modeling
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy

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