Building the attractiveness of the sector based on solid co-opertition relations

The analysis of the sector, therefore, both micro- and macro-economic factors constitute the source of valuable information for companies wishing to be or being a part of the local economy. Generating profits in the sector is associated with demand and competition. To generate profits, the enterprise must create value for the customer so that the price the consumer is willing to pay is higher than the costs incurred by the company to produce goods. The higher the competition in the sector the more significant portion of the surplus goes to competitors and the smaller one to manufacturers. Profits generated by companies in the sector are also dependent on the bargaining power of producers in relation to suppliers and customers. It is important to build solid relationships with the immediate environment of the company and particularly with competitors. Establishing relationships in the sector companies from the same industry is difficult. In order to make competitiveness bring beneficial effects it is worthwhile to consider coopetitive relationships ? particularly in terms of attractiveness in the industry and, at the same time, the sector. The paper presents the analysis of the furniture sector as the industry being one of 10 sectors placed in the latest strategy for the Benefit of Responsible Development in Poland.