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Report NEP-MKT-2016-10-16
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Muhammad Adam & Mirza Tabrani, 2016, "The Impact of Market Orientation, Brand Image and Internal Marketing on Brand Orientation and Strengthening Br," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4106682, Oct.
- Dario Dunković, 2016, "The effectiveness of offering food samples to increase purchase involvement in supermarket settings," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1604, Aug.
- Wioleta Kucharska, 2016, "Consumer Social Network Brand Identification And Personal Branding. How Do Social Network Users Choose Among Brand Sites?," GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology, number 39, Oct.
- Jérôme Boutang & Michel de Lara, 2016, "Risk Marketing," Working Papers, HAL, number hal-01353821, Aug.
- Bart J. Bronnenberg & Jean-Pierre H. Dubé, 2016, "The Formation of Consumer Brand Preferences," NBER Working Papers, National Bureau of Economic Research, Inc, number 22691, Sep.
- Planer-Friedrich, Lisa & Sahm, Marco, 2016, "Why firms should care for all consumers," BERG Working Paper Series, Bamberg University, Bamberg Economic Research Group, number 116.
- Sondes Zouaghi, 2016, "Ethnic segmentation in marketing: a tool for social domination in France," Post-Print, HAL, number hal-01359110, Oct, DOI: 10.1108/SBR-07-2015-0025.
- Jie Bai, 2016, "Melons as Lemons: Asymmetric Information, Consumer Learning and Seller Reputation," Natural Field Experiments, The Field Experiments Website, number 00540.
- Mirza Tabrani & Muslim Abdul Djalil, 2016, "The Effect of Corporate Reputation on Commitment, Trust, and Loyalty and Its Impact on Customer Behavior of Garuda Indonesia Airline Passengers in Banda Aceh, Indonesia," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4106605, Oct.
- Anna Wi?niewska-Sa?ek & Sylwia ??gowik-?wi?cik & Marcin St?pie? & Katarzyna Grondys, 2016, "Building the attractiveness of the sector based on solid co-opertition relations," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4106894, Oct.
- Arthur Fishman & Ziv Hellman & Avi Weiss, 2016, "Investing in Long-Term Customer Relationships," Working Papers, Bar-Ilan University, Department of Economics, number 2016-07, Jul.
- Noriaki Matsushima & Shohei Yoshida, 2016, "The countervailing power hypothesis when dominant retailers function as sales promoters," ISER Discussion Paper, Institute of Social and Economic Research, The University of Osaka, number 0981, Oct.
- Voigt, Sebastian, 2016, "Monetization Strategies for Internet Companies," Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL), number 83314.
- Claire Greene & Scott Schuh & Joanna Stavins, 2016, "The 2014 survey of consumer payment choice: summary results," Research Data Report, Federal Reserve Bank of Boston, number 16-3, Aug.