Tourists? needs towards Environmentally-friendly Management of Hotel Business in Surat Thani Province

The purpose of this research was to explore tourist needs towards environmentally friendly management of hotel business in Surat Thani province, Thailand. The sample size was 384 tourists, who travelled to Muang district, Surat Thani province. A questionnaire was designed as a data collecting tool in order to collect information with accidental sampling. Statistical tools employed for data analysis were frequency, percentage, mean and standard deviation. The results of the sampling?s demographic data revealed that most respondents were female. Age?s range was between 26-35 years old, and most had education at Bachelor level. The respondents? purpose of staying was for enjoyment and relaxation as the rest-seekers, duration of stay was 2-3 days and most of the respondents travelled for the first time. Moreover, they would be back to stay in the same hotel which costs about 500-1,000 Thai Baht. The finding found that most of tourists choose to stay in hotels which concern about environmentally-friendly management with 68.5%. Tourists? needs towards environmentally-friendly management of hotel business focused on 4 different dimensions, namely management dimension, human resources management dimension, place and environmental management dimension, and communication and public relation dimension. The results found that a written-policy was the most importance of management dimension, knowledge of employees in responding guests? questions related to environmental saving was the most importance of human resources management dimension. For place and environmental management dimension, the natural design would be initiated as the decoration of hotels. For communication and public relation dimension, the tourists could receive some hotel?s information via social network which was the most popular communication channel. However, hotel owners should improve their environmental quality.