Social Media Impact on Consumers in Developed and Developing Countries: The Case of US and Kuwait
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KeywordsSocial Media; Critical Mass; Attitude; Perceived Usefulness; Perceived Ease of Use; Theory of Reasoned Action; Technology Acceptance Model.;
All these keywords.
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ARA-2016-06-14 (MENA - Middle East & North Africa)
- NEP-MKT-2016-06-14 (Marketing)
- NEP-PAY-2016-06-14 (Payment Systems & Financial Technology)
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