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Multisided Media Markets: Applying the Theory of Multisided Markets to Media Markets

Author

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  • Nadine Lindstädt

    () (Department of Environmental and Business Economics, University of Southern Denmark)

Abstract

Media markets recently have been identified as multisided markets. The application of the theory of multisided markets provides a better understanding of such markets. It enriched the hitherto economic approach and led to new insights and perspectives especially for the antitrust authorities when evaluating competition constraints and mergers. This paper reviews the theory of multisided markets and subsequently applies it to media markets. Finally the paper draws attention to the new perspectives and insights the theory provides but also brings open research questions to light.

Suggested Citation

  • Nadine Lindstädt, 2009. "Multisided Media Markets: Applying the Theory of Multisided Markets to Media Markets," Working Papers 96/09, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
  • Handle: RePEc:sdk:wpaper:96
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    File URL: http://www.sdu.dk/~/media/Files/Om_SDU/Institutter/Miljo/ime/wp/lindstaedt96.ashx
    File Function: First version, 2009-10
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    Cited by:

    1. Willem H. Boshoff, 2011. "Antitrust market definition using statistical learning techniques and consumer characteristics," Working Papers 224, Economic Research Southern Africa.

    More about this item

    Keywords

    media economics; two-sided markets; multisided platforms; competition;

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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