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Product market efficiency: The bright side of myopic, uninformed, and passive external finance

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  • Thomas H. Noe
  • Michael J. Rebello
  • Thomas A. Rietz

Abstract

We show that introducing an external capital market with information asymmetry into a product market model reduces opportunistic substitution of sub-standard goods and encourages producers to concentrate on long-run reputation building. We test this result with a laboratory experiment. We find that, when the problem of product market opportunism is moderate, i.e., reputation formation equilibria exist when firms raise external funds but not when they rely on internal funds, external financing results in much higher (roughly double) economic surplus. This external finance premium results primarily from higher levels of output caused by the reduced likelihood or market failure.

Suggested Citation

  • Thomas H. Noe & Michael J. Rebello & Thomas A. Rietz, 2008. "Product market efficiency: The bright side of myopic, uninformed, and passive external finance," OFRC Working Papers Series 2008fe12, Oxford Financial Research Centre.
  • Handle: RePEc:sbs:wpsefe:2008fe12
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    References listed on IDEAS

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    Keywords

    adverse selection; financing; reputation;

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • G31 - Financial Economics - - Corporate Finance and Governance - - - Capital Budgeting; Fixed Investment and Inventory Studies
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

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