Does Satisfaction Matter More if a Multichannel Customer Is also a Multicompany Customer?
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References listed on IDEAS
- De Cannière, Marie Hélène & De Pelsmacker, Patrick & Geuens, Maggie, 2009.
"Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior,"
Journal of Business Research,
Elsevier, vol. 62(1), pages 82-92, January.
- M. H. De Cannière & P. De Pelsmacker & M. Geuens, 2008. "Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/492, Ghent University, Faculty of Economics and Business Administration.
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- Estela Fernández-Sabiote & Sergio Román, 2016. "The multichannel customer’s service experience: building satisfaction and trust," Service Business, Springer;Pan-Pacific Business Association, vol. 10(2), pages 423-445, June.
More about this item
KeywordsMultichannel; Multicompany; Customer Satisfaction; Share of Wallet; Financial Services;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-03-05 (All new papers)
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