Does Satisfaction Matter More if a Multichannel Customer Is also a Multicompany Customer?
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- Estela Fernández-Sabiote & Sergio Román, 2016. "The multichannel customer’s service experience: building satisfaction and trust," Service Business, Springer;Pan-Pacific Business Association, vol. 10(2), pages 423-445, June.
- repec:spr:irpnmk:v:15:y:2018:i:1:d:10.1007_s12208-017-0188-9 is not listed on IDEAS
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KeywordsMultichannel; Multicompany; Customer Satisfaction; Share of Wallet; Financial Services;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-03-05 (All new papers)
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