Management strategy of competitiveness of development companies

The world crisis of recent years significantly influence the competitive performance of entrepreneurial activity, both in Russia and abroad, and has resulted in companies in the problems connected with the necessity principle of competitive advantages in the rapidly changing business environment. The competitiveness of the entrepreneurial structures reflects their compliance with the requirements of the market development, flexibility and adaptability to the constant changes of the external environment, and also an opportunity of effective use of available internal reserves. To implement systematic and purposeful search of the optimal form of compliance with the market requirements entrepreneurial structure necessary for effective governance, including management of competitiveness. A special place in the framework of entrepreneurial activity occupy development company, whose main purpose in a broad sense is the creation or transformation of interest demanded by the market and allow to get acceptable level of return on invested capital, or convert objects into new, with a market value greater than the cost of the original objects.