IDEAS home Printed from https://ideas.repec.org/p/ris/drxlwp/2015_004.html
   My bibliography  Save this paper

When and How Country Reputation Stimulates Export Volume

Author

Listed:
  • Korschun, Daniel

    () (Department of Marketing)

  • Dimitrova, Boryana

    () (Department of Marketing)

  • Yotov, Yoto

    () (School of Economics, ERI-BAS & CESifo)

Abstract

We examine the linkage between country reputation and export volume by matching data from a global survey in twenty countries around the world with actual export data to fifty of their trading partners. We argue that country reputation can be a novel means to reduce quality uncertainty and relational uncertainty, thereby enhancing export volume. We test the hypotheses using the well-established structural model of international trade. We find that each improvement in a world ranking of a country’s reputation for products in a target country is associated with a 2% increase in exports to that particular country (an effect equivalent to the importing country decreasing a tariff by as much as 2.9%). Furthermore, different aspects of country reputation – for its products and its people – attenuate distinct forms of uncertainty, and thereby stimulate export volume in distinct ways. We examine the linkage between country reputation and export volume by matching data from a global survey in twenty countries around the world with actual export data to fifty of their trading partners. We argue that country reputation can be a novel means to reduce quality uncertainty and relational uncertainty, thereby enhancing export volume. We test the hypotheses using the well-established structural model of international trade. We find that each improvement in a world ranking of a country’s reputation for products in a target country is associated with a 2% increase in exports to that particular country (an effect equivalent to the importing country decreasing a tariff by as much as 2.9%). Furthermore, different aspects of country reputation – for its products and its people – attenuate distinct forms of uncertainty, and thereby stimulate export volume in distinct ways.

Suggested Citation

  • Korschun, Daniel & Dimitrova, Boryana & Yotov, Yoto, 2015. "When and How Country Reputation Stimulates Export Volume," School of Economics Working Paper Series 2015-4, LeBow College of Business, Drexel University.
  • Handle: RePEc:ris:drxlwp:2015_004
    as

    Download full text from publisher

    File URL: https://drive.google.com/file/d/0BxRDnd8cEKndSUlGNlhlQ2h0YVk/view?usp=sharing
    File Function: Full text
    Download Restriction: no

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tom Coupe & Oleksandr Shepotylo, 2017. "Country Reputation and Trade Policy Preferences - Using the News of the Election of Donald Trump as an Instrument," Working Papers in Economics 17/08, University of Canterbury, Department of Economics and Finance.

    More about this item

    Keywords

    Country Reputation; International Trade; Gravity;

    JEL classification:

    • F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • F16 - International Economics - - Trade - - - Trade and Labor Market Interactions

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:drxlwp:2015_004. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Richard C. Barnett). General contact details of provider: http://edirc.repec.org/data/cbdreus.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.