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Le territoire entrepreneurial: analyse et réalités
[Entrepreneur-Centered Territorial Development Analysis And Realities]

Listed author(s):
  • Antonin MICHELET



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    Faire parler de son territoire, le rendre attractif et visible pour des cibles internationales est une priorité pour les grandes agglomérations. De ce fait, les outils de marketing territorial et de land branding deviennent de plus en plus sophistiqués. Les outils d’attractivité, de gestion de prospects, de conduite de projet sont performants et permettent de soutenir l’objectif d’implantation d’entreprises, notamment étrangères sur les territoires. Cette situation crée une concurrence entre les territoires pour attirer les entreprises. La concurrence se traduit par une sur-communication territoriale qui amène à rechercher une spécificité (discours, plus d'avantages économiques, surexploitation de lieux historiques, etc.).

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    Paper provided by Réseau de Recherche sur l’Innovation. / Research Network on Innovation in its series Working Papers with number 31.

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    Length: 20 pages
    Date of creation: 2013
    Publication status: Published in Documents de travail du RRI, 2013
    Handle: RePEc:rii:rridoc:31
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