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Le territoire entrepreneurial: analyse et réalités
[Entrepreneur-Centered Territorial Development Analysis And Realities]

Author

Listed:
  • Antonin MICHELET

    (RRI)

Abstract

Faire parler de son territoire, le rendre attractif et visible pour des cibles internationales est une priorité pour les grandes agglomérations. De ce fait, les outils de marketing territorial et de land branding deviennent de plus en plus sophistiqués. Les outils d’attractivité, de gestion de prospects, de conduite de projet sont performants et permettent de soutenir l’objectif d’implantation d’entreprises, notamment étrangères sur les territoires. Cette situation crée une concurrence entre les territoires pour attirer les entreprises. La concurrence se traduit par une sur-communication territoriale qui amène à rechercher une spécificité (discours, plus d'avantages économiques, surexploitation de lieux historiques, etc.).

Suggested Citation

  • Antonin MICHELET, 2013. "Le territoire entrepreneurial: analyse et réalités [Entrepreneur-Centered Territorial Development Analysis And Realities]," Working Papers 31, Réseau de Recherche sur l’Innovation. / Research Network on Innovation.
    • Handle: RePEc:rii:rridoc:31
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    File URL: http://rrifr.univ-littoral.fr/wp-content/uploads/2013/01/doc31.pdf
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    More about this item

    Keywords

    territoire; entrepreneuriat; attractivité; investissement; territory; entrepreneurship; attractiveness; investment;
    All these keywords.

    JEL classification:

    • H79 - Public Economics - - State and Local Government; Intergovernmental Relations - - - Other
    • R5 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis
    • F6 - International Economics - - Economic Impacts of Globalization

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