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Modularity and Product Innovation in Digital Markets

  • M. Bourreau
  • P. Dogan
  • M. Manant

Most digital goods have a modular design; that is, they consist of complementary and distinct building blocks, called modules. Modular product design, in contrast to integrated (or integral) design, enables alteration of a specific module that is usually assigned for a specific function without necessarily requiring an entire redesign of the product. This feature facilitates product innovation. The possibility of having common modules embedded in a range of products is likely to affect firms' product innovation strategies and post-innovation competition both in traditional and digital markets. In this paper, we explore such effects with a focus on digital markets.

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Paper provided by Harvard University OpenScholar in its series Working Paper with number 33649.

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Handle: RePEc:qsh:wpaper:33649
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