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An Analysis Of Internal and External Factors Affecting Peel Hotel PLC's Profitability Performance


  • Chow, Kah Kah


The purpose of this article is to examine Peel Hotels PLC’s relative financial performance with its internal factors and external factors. The data collected from annual reports of Peel Hotels PLC for the period 2014 to 2018 has been analysed through regression correlation. Return on assets (ROA) is used as the measurement of company’s performance whereas risk indicators are selected as internal factors and macroeconomic factors are used as the external factors. When these considerations are analysed, the operational risk indicators which are operational ratio and operating margin that under internal factors will most influence the performance. A few recommendations are suggested based on the results.

Suggested Citation

  • Chow, Kah Kah, 2019. "An Analysis Of Internal and External Factors Affecting Peel Hotel PLC's Profitability Performance," MPRA Paper 97190, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:97190

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    More about this item


    Performance; ROA; Internal Factors; Operational Ratio; Operating Margin;

    JEL classification:

    • G18 - Financial Economics - - General Financial Markets - - - Government Policy and Regulation
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • M48 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Government Policy and Regulation


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