Teoretické vymedzenie podnikového emailingu ako nástroja podnikového správania v systéme podnikovej identity[Theoretical definition of corporate emailing as an instrument of the corporate behavior in the system of corporate identity]

Corporate Behavior is according to many renowned authors the most important instrument of the corporate identity. It defines how all employees of a company behave to themselves and to the external environment. At present time the email communication became very important not only for private use, but also to companies. Therefore companies should use an instrument of the corporate behavior called the corporate emailing.