Intangible assets as a source of competitiveness in the post-crisis economy. The role of trademarks
The post-crisis economy brings changes in the functions of the trademarks. The aim of this paper is to evidence the functions of the trademarks as part of the intellectual property and of the intangible in the post-crisis economic frame and to offer an overview of the evolution of these functions before and after economic crisis. The economic crisis was and still is a real challenge for the companies that overrated their intangible assets or which kept in their balance the intangible assets with no correct estimated market value. Hereby, some companies were gaining from crisis because of the good management of intangible assets, but some were stand to lose. The new economy needs innovation, flexibility, and competitiveness in order to face the competition between trademarks.
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- ZAMAN, Gheorghe, 2011. "Some Theoretical And Practical Lessons To Be Learnt From The Economic Crisis Challenges In Romania," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 2(4), pages 9-28.
- Nicoleta CARAGEA, 2009. "Time Allocation in Economics and the Implications for Economic Development," Romanian Journal of Economics, Institute of National Economy, vol. 29(2(38)), pages 122-141, December.
- Marta-Christina Suciu, 2009. "Creative Economy And Creative Cities," Romanian Journal of Regional Science, Romanian Regional Science Association, vol. 3(1), pages 82-91, June.
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