IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this paper

Intangible assets as a source of competitiveness in the post-crisis economy. The role of trademarks

Listed author(s):
  • Dobre, Ana Maria

The post-crisis economy brings changes in the functions of the trademarks. The aim of this paper is to evidence the functions of the trademarks as part of the intellectual property and of the intangible in the post-crisis economic frame and to offer an overview of the evolution of these functions before and after economic crisis. The economic crisis was and still is a real challenge for the companies that overrated their intangible assets or which kept in their balance the intangible assets with no correct estimated market value. Hereby, some companies were gaining from crisis because of the good management of intangible assets, but some were stand to lose. The new economy needs innovation, flexibility, and competitiveness in order to face the competition between trademarks.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
File Function: original version
Download Restriction: no

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 48780.

in new window

Date of creation: 2012
Publication status: Published in Theoretical and Applied Economics (Asociatia Generala a Economistilor din Romania ) 12(589) (2013): pp. 127-138
Handle: RePEc:pra:mprapa:48780
Contact details of provider: Postal:
Ludwigstra├če 33, D-80539 Munich, Germany

Phone: +49-(0)89-2180-2459
Fax: +49-(0)89-2180-992459
Web page:

More information through EDIRC

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

in new window

  1. ZAMAN, Gheorghe, 2011. "Some Theoretical And Practical Lessons To Be Learnt From The Economic Crisis Challenges In Romania," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 2(4), pages 9-28.
  2. Marta-Christina Suciu, 2009. "Creative Economy And Creative Cities," Romanian Journal of Regional Science, Romanian Regional Science Association, vol. 3(1), pages 82-91, June.
  3. Nicoleta CARAGEA, 2009. "Time Allocation in Economics and the Implications for Economic Development," Romanian Journal of Economics, Institute of National Economy, vol. 29(2(38)), pages 122-141, December.
Full references (including those not matched with items on IDEAS)

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:48780. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.