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An Approach for Assessment of Electronic Offers

Author

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  • Bazijanec, Bettina
  • Pousttchi, Key
  • Turowski, Klaus

Abstract

Internet and mobile technology enable businesses to invent new business models by applying new forms of organization or offering new products and services. In order to assess these new business models there has to be a methodology that allows identifying advantages that are caused by electronic and mobile commerce. The proposed approach builds upon the theory of informational added values that provides a classification of gains produced by information work. This theory is extended by the definition of categories of technology inherent added values that result in informational added values. These informational added values can be perceived by users of information products and services and therefore be used to assess electronic offers. The relationship between technology inherent and informational added values will be clarified with examples of real business models. Furthermore, a classification of basic business model types will be provided.

Suggested Citation

  • Bazijanec, Bettina & Pousttchi, Key & Turowski, Klaus, 2004. "An Approach for Assessment of Electronic Offers," MPRA Paper 2916, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:2916
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    File URL: https://mpra.ub.uni-muenchen.de/2916/1/MPRA_paper_2916.pdf
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    References listed on IDEAS

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    1. Pousttchi, Key & Weizmann, Moritz & Turowski, Klaus, 2003. "Added Value-based Approach to Analyze Electronic Commerce and Mobile Commerce Business Models," MPRA Paper 3618, University Library of Munich, Germany.
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    Cited by:

    1. Pousttchi, Key & Wiedemann, Dietmar Georg, 2005. "Relativer Vorteil bei mobilen Bezahlverfahren - mobiles Bezahlen aus dem Blickwinkel der Diffusionstheorie [Relative advantage of mobile payment procedures - Mobile Payment from the perspective of ," MPRA Paper 3607, University Library of Munich, Germany.
    2. Gumpp, Andreas & Pousttchi, Key, 2005. "The “Mobility-M”-framework for Application of Mobile Technology in Business Processes," MPRA Paper 2922, University Library of Munich, Germany.
    3. Pousttchi, Key & Wiedemann, Dietmar Georg, 2006. "A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research," MPRA Paper 2925, University Library of Munich, Germany.
    4. Derballa, Volker & Pousttchi, Key, 2004. "Extending Knowledge Management to Mobile Workplaces," MPRA Paper 3616, University Library of Munich, Germany.

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    More about this item

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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