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Spanish Tourist Behaviour: A Specific Objective-base Segmantation

Author

Listed:
  • González, Pablo Rodríguez
  • Molina, Oscar

Abstract

This work uses data from the Spanish Tourism Demand Segments Survey (N=6900) conducted by the IESA-CSIC for Turismo Andaluz, SA. The objective of the paper is to develop a statistical segmentation or typology of Spanish tourists based on objective aspects of tourist behaviour measured in the survey including destinations visited, theme of the trip, lodging, transportation and travel group. Initial categorical data are reduced using multiple correspondence analysis and grouped through cluster analysis. Afterwards, identified segments are evaluated to analyse their tourist profiles with a view to examining sociological perspectives of tourist behaviour.

Suggested Citation

  • González, Pablo Rodríguez & Molina, Oscar, 2009. "Spanish Tourist Behaviour: A Specific Objective-base Segmantation," MPRA Paper 25458, University Library of Munich, Germany, revised 27 Aug 2009.
  • Handle: RePEc:pra:mprapa:25458
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    File URL: https://mpra.ub.uni-muenchen.de/25458/1/MPRA_paper_25458.pdf
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    1. repec:eee:touman:v:37:y:2013:i:c:p:71-76 is not listed on IDEAS

    More about this item

    Keywords

    Tourist Demand; Segmentation; Spain; Domestic Tourism; Multiple Correspondence Analysis; Cluster Analysis;

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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