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Dramatic Changes in the Continuously evolving Tourist Destinations: The Case of Paralia in Pieria


  • Zografos, George
  • Deffner, Alex


This paper examines the evolution of ‘Paralia’ as a key mass tourism destination in northern Greece. The paper analyses the changes which are brought to a destination as a result of its main markets’ current socio-economic situation. Thus, it draws conclusions about the vulnerability of destinations, and how trends in key markets can move destinations to the various stages of the so-called Destination’s Life Cycle. The primary data are derived from a questionnaire survey addressed to citizens. The results of the survey seem to verify previous analyses about the area. Local people tend to compromise with the current situation. At the end, courses of action are suggested which could help the destination to move away from insecurity and stagnation. Proposals based on the outline of the destination’s strengths and weaknesses, opportunities and threats include the organisation of special events throughout the year and incentives for the attraction of residents from neighbouring urban centres.

Suggested Citation

  • Zografos, George & Deffner, Alex, 2009. "Dramatic Changes in the Continuously evolving Tourist Destinations: The Case of Paralia in Pieria," MPRA Paper 25294, University Library of Munich, Germany, revised 26 Apr 2009.
  • Handle: RePEc:pra:mprapa:25294

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    Cited by:

    1. Bouzon, Arlette & Devillard, Joëlle, 2011. "The Management of Uncertainty in Tourism: Strategic Paradoxes and Communication," MPRA Paper 29704, University Library of Munich, Germany.

    More about this item


    Mass tourism destinations; destination’s life cycle; Katerini-northern Greece; Balkan tourists;

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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