IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/18170.html
   My bibliography  Save this paper

Evaluarea unei afaceri in franciza

Author

Listed:
  • Parpandel, Denisa Elena
  • Belu, Nicoleta
  • Albici, Mihaela
  • Tenovici, Cristina
  • Rizea, Ionela Carmen

Abstract

Evaluation of a franchise business Parpandel Denisa Elena, Faculty of Management Marketing in Economic Business, Rm. Valcea, “Constantin Brancoveanu” University, Pitesti, Romania Belu Nicoleta, Faculty of Management Marketing in Economic Business, Rm. Valcea, “Constantin Brancoveanu” University, Pitesti, Romania Albici Mihaela, Faculty of Management Marketing in Economic Business, Rm. Valcea, “Constantin Brancoveanu” University, Pitesti, Romania Ţenovici Cristina Otilia, Faculty of Management Marketing in Economic Business, Rm. Valcea, “Constantin Brancoveanu” University, Pitesti, Romania Rizea Ionela Carmen, Faculty of Management Marketing in Economic Business, Rm. Valcea, “Constantin Brancoveanu” University, Pitesti, Romania The contents of this paper I will try to address all those interested in studying the system of franchising, both theoreticians and practitioners in this field to contribute to the progress of this system in our country. Franchising is a reality in motion which will write more, being on time to find a theoretical foundation able to provide solutions for all aspects and economic instruments involved a commercial phenomenon. Therefore, franchising can and should be successful adventure for both franchisees and franchise, for those who are guided by ethics and passion, vision and innovation, and for those who want to develop franchises or franchise network . The aim is to highlight research opportunities to improve the system of franchising as a strategy for penetrating foreign markets in Romania and not only because the franchise is the fastest and safest way to becoming a business owner, and its success depends on what you do owner - franchisee, i.e. not repeat the mistakes inherent in any beginning business and risk losing everything at each "turning point" of the road. Typically, franchisees receive information and knowledge vital to business success in exchange for various fees they pay to those who purchased the business, that the franchisor. The success of franchises is most dependent on one man: the franchisee, and to be successful is not enough that it will have the necessary knowledge to purchase a license and to build a franchise unit, to arrange and start businesses in within this unit. Franchisee must be dedicated to his work, it must have the desire and willingness to work hard and ability to remain motivated, ability to do business.

Suggested Citation

  • Parpandel, Denisa Elena & Belu, Nicoleta & Albici, Mihaela & Tenovici, Cristina & Rizea, Ionela Carmen, 2009. "Evaluarea unei afaceri in franciza," MPRA Paper 18170, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:18170
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/18170/1/MPRA_paper_18170.pdf
    File Function: original version
    Download Restriction: no

    More about this item

    Keywords

    Keywords: franchising; evaluation; business; strategy;

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • F2 - International Economics - - International Factor Movements and International Business

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:18170. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter). General contact details of provider: http://edirc.repec.org/data/vfmunde.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.