Strategies and Impacts of Generative Artificial Intelligence Integration Into Indonesian Mobile and E-Commerce Organizations

A remarkable amount of progress has been made in the field of GenAI over the last year, resulting in it becoming an increasingly sought-after technology among mobile and e-commerce developers as well as end users. Mobile and e-commerce developers in Indonesia have incorporated GenAI features into their applications as a result of this surge in interest and technological advancement, improving the efficiency and usability of their applications. It is the purpose of this book to provide an overview of the current state of GenAI integration by Indonesian mobile and e-commerce application developers. Using insights gathered from a survey and focus group discussions, we explore the key trends, strategies, use cases and challenges associated with the use of GenAI within the mobile and e-commerce industry. It has been demonstrated that GenAI is having a transformative impact on application development, offering both opportunities and challenges to developers. The focus group discussions provided valuable insight into the current practices and future directions of GenAI integration, reflecting a dynamic and evolving market. With continued focus on developer trends and technological advancements, the authors consider this paper to be a pivotal reference for understanding how Indonesian mobile and e-commerce use GenAI to redefine functionality and user experience in their applications.