Business Students Career Preference In Pakistan: A Case Study of Private and Public Universities in Peshawar

This paper tries to explore the career preference of business students at public and private universities in Peshawar, Pakistan. A close ended questionnaire was randomly distributed among the final year business students of universities located at Peshawar, in order to know their choices apropos specialisation. The number of total students are 236 in which 152 (64%) are male and 84 (36%) are female. Both private and public sector universities students view is taken. Public sector respondents are 158 (66.94%) while private sectors 78 (33.05%). In public sector number of males is eighty two (82) and female 76. In private institution male are seventy (93.76%) and females 8 (6.24%). Majority of the students want to be employed in their chosen field speciality after getting their degrees. The major business courses that have been chosen by the business students for specialisation are Finance, Human Resource Management, International Business and Marketing. The respondents career choice varied between government job, own business, job in multinational organization and banking. Better career opportunities, financial benefits, challenging and interesting work environment and job security inspired the students. Family, friends and relatives are also a deciding factor while selecting the specialisation.