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Green communications through ISO 14 000 standards series and other voluntary initiatives

Author

Listed:
  • Vasileva, Elka
  • Hristova – Pesheva, Juliya

Abstract

Background/importance of research topic: Environmental communications have an important role to play in legitimizing business organizations to their stakeholders and in improving the green management in the context of green economy. In the last decade, scholars have shifted focus from general environmental risk to specific climate change and social problems. Purpose/hypothesis (thesis or statement of problem): The paper examines issues related to organizations’ communications of their green and social initiatives and achievements through ISO 14 000 standards series and other voluntary initiatives at international and national level. Procedures/Data/Observations: The discussion focuses on the communication with stakeholders (employees, customers, local community, municipal authorities, suppliers, etc.) of organizations that have implemented standardized quality management, environmental and social responsibility systems. Conclusions/Applications: Conclusions are drawn about the role of standards in the effectiveness of green communications covering both the environmental and social aspects of organizational management. Implications about improving the effectiveness of green communications through ISO 14063: 2006 environmental communication guidelines for case studies in Bulgarian context are discussed.

Suggested Citation

  • Vasileva, Elka & Hristova – Pesheva, Juliya, 2019. "Green communications through ISO 14 000 standards series and other voluntary initiatives," MPRA Paper 106978, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:106978
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    File URL: https://mpra.ub.uni-muenchen.de/106978/1/MPRA_paper_106978.pdf
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    References listed on IDEAS

    as
    1. Myria Allen, 2016. "Strategic Communication for Sustainable Organizations," CSR, Sustainability, Ethics & Governance, Springer, edition 127, number 978-3-319-18005-2, March.
    2. Myria W. Allen & Christopher A. Craig, 2016. "Rethinking corporate social responsibility in the age of climate change: a communication perspective," International Journal of Corporate Social Responsibility, Springer, vol. 1(1), pages 1-11, December.
    3. Vasileva, Elka & Hristova, Juliya, 2016. "Устойчивото управление и доброволното разкриване на информация за екологичните дейности в организациятa (Sustainable management and voluntary disclosure of information about environmental activities o," MPRA Paper 75201, University Library of Munich, Germany.
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    More about this item

    Keywords

    Keywords - Green communication; ISO 14063: 2006 environmental communication guidelines; environmental management standards; green management standards; Bulgaria;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q59 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Other

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